Ariel
The Role of Brands in Supporting Consumers to Make More Sustainable Choices
Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is ... View More
P&G Becomes Latest Multinational to Accelerate Climate-Action Plans
The consumer goods giant has shared a new Climate Transition Action Plan, new science-based targets and a goal of net-zero emissions — Scope 1-3 — by 2040. ... View More
P&G Brands Aim to Expand Leadership in Responsible Consumption
At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day. ... View More
Member Spotlight: Virginie Helias from Procter & Gamble on the power of brands as change agents and making sustainability irresistible
We recently spoke with Virginie Helias, Chief Sustainability Officer at Procter & Gamble (P&G), about why she’s optimistic about the future of sustainability and what drives her passion for her work. ... View More
P&G: 'Long Live Fashion Formula' Can Quadruple Life of Clothes
An announcement today from Procter & Gamble’s laundry brands, Ariel and Lenor (the European sister brands of Tide and Downy, here in the States), revealed that their ‘Long Live Fashion Formula’ could extend the life of clothes by four times... View More
P&G Fabric Care Overhauling Packaging to Make 230M Bottles a Year from Recycled Plastic
Procter & Gamble (P&G) Fabric Care has announced a new initiative that will see 230 million bottles of flagship brands such as Ariel, Dash, Lenor and Unstopables made out of Post-Consumer Recyclate (PCR — aka recycled packaging). If laid ou... View More
