Ariel

Ariel is tagged in 6 stories.

The Role of Brands in Supporting Consumers to Make More Sustainable Choices

1 year ago - Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is where brands can play a crucial role in decarbonization.

P&G Becomes Latest Multinational to Accelerate Climate-Action Plans

2 years ago - The consumer goods giant has shared a new Climate Transition Action Plan, new science-based targets and a goal of net-zero emissions — Scope 1-3 — by 2040.

P&G Brands Aim to Expand Leadership in Responsible Consumption

4 years ago - At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day.

Member Spotlight: Virginie Helias from Procter & Gamble on the power of brands as change agents and making sustainability irresistible

5 years ago - We recently spoke with Virginie Helias, Chief Sustainability Officer at Procter & Gamble (P&G), about why she’s optimistic about the future of sustainability and what drives her passion for her work.

P&G: 'Long Live Fashion Formula' Can Quadruple Life of Clothes

5 years ago - An announcement today from Procter & Gamble’s laundry brands, Ariel and Lenor (the European sister brands of Tide and Downy, here in the States), revealed that their ‘Long Live Fashion Formula’ could extend the life of clothes by four times, keeping them looking new for longer. By switching from a powder to liquid or single-unit-dose format such as Ariel pods; adding a Fabric Conditioner, such as Lenor; and washing on a cold and quick cycle, consumers can quadruple the life of their clothes.

P&G Fabric Care Overhauling Packaging to Make 230M Bottles a Year from Recycled Plastic

8 years ago - Procter & Gamble (P&G) Fabric Care has announced a new initiative that will see 230 million bottles of flagship brands such as Ariel, Dash, Lenor and Unstopables made out of Post-Consumer Recyclate (PCR — aka recycled packaging). If laid out end-to-end, the 230 million bottles would stretch roughly the distance between the North and South Poles, the company says.