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Audi

Audi

Audi is tagged in 4 stories.
Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?
Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?

4 years ago - At least the game was fun to watch, because this year’s commercials make the United Nations’ sixth edition of the Global Environment Outlook report seem like interesting reading. This year, corporate America chose to laugh rather than voice an opinion.

BMW Group, Daimler AG, Ford, VW Launch Pan-European High-Power EV Charging Network
BMW Group, Daimler AG, Ford, VW Launch Pan-European High-Power EV Charging Network

6 years ago - The popularity of electric vehicles is on the rise, but infrastructure constraints have largely kept a widespread EV boom from becoming reality — until now.

How Audi Lost the Brand Activist Race: 6 Lessons for Brands That Aspire to a Social POV
How Audi Lost the Brand Activist Race: 6 Lessons for Brands That Aspire to a Social POV

7 years ago - The year has hardly begun and we’ve already witnessed radical shifts throughout society - growing anti-establishment contingencies, women’s rights marches, and the new US administration are some of the major talking points of 2017. Many have called this the ushering of a new era, one where institutions are met with anxiety rather than trust; in such a climate, brands and businesses can play an important role through establishing a distinct POV and by supporting actions that address critical societal issues of the day.

Toyota Trialling Hydrogen-Fuelled Vehicles in Australia
Toyota Trialling Hydrogen-Fuelled Vehicles in Australia

8 years ago - Toyota believes hydrogen-fuelled vehicles are more viable than electric ones — and it has brought three of its Mirai models to Australia to prove it. The Mirai is already on sale in Europe, Japan and California and uses an on-board fuel cell to convert hydrogen into electricity. The small demonstration fleet will be accompanied by a portable refuelling station, which will allow the company to tour the vehicle around the country for maximum exposure. When the Mirai’s hydrogen supply is running low, it can be fully refuelled in a matter of minutes — a stark contrast to the longer charging times of most electric vehicles. The Mirai can also travel roughly 500km before needing a refill.