2 years ago
- At least the game was fun to watch, because this year’s commercials make the United Nations’ sixth edition of the Global Environment Outlook report seem like interesting reading. This year, corporate America chose to laugh rather than voice an opinion.
5 years ago
- The year has hardly begun and we’ve already witnessed radical shifts throughout society - growing anti-establishment contingencies, women’s rights marches, and the new US administration are some of the major talking points of 2017. Many have called this the ushering of a new era, one where institutions are met with anxiety rather than trust; in such a climate, brands and businesses can play an important role through establishing a distinct POV and by supporting actions that address critical societal issues of the day.
6 years ago
- Toyota believes hydrogen-fuelled vehicles are more viable than electric ones — and it has brought three of its Mirai models to Australia to prove it.
The Mirai is already on sale in Europe, Japan and California and uses an on-board fuel cell to convert hydrogen into electricity. The small demonstration fleet will be accompanied by a portable refuelling station, which will allow the company to tour the vehicle around the country for maximum exposure.
When the Mirai’s hydrogen supply is running low, it can be fully refuelled in a matter of minutes — a stark contrast to the longer charging times of most electric vehicles. The Mirai can also travel roughly 500km before needing a refill.