We're on a mission to reconnect every family & kid back to where food comes from by helping them experience the magic of growing it themselves - no green thumb or backyard needed!
With no end in sight to the pandemic and its many ripple effects, we can all use a little bit of brightness in our lives! So, here are some of the many companies, platforms and products aligned with a more intentional approach to consumption, that we... View More
While peatlands cover only 3% of our land, they store 30% of the world’s soil carbon. And the popularity of peat in commercial potting soils means that peatlands, or bogs, are rapidly disappearing. Back to the Roots aimed to give conscientious home... View More
No offense, 2020 — but it is high time we put you to bed and look toward the future. After the year we’ve had, we all deserve a little pampering — and so do the makers of these thoughtful, ethically made products … ... View More
The food and gardening startup furthers its mission to “undo food” with the release of organic, non-GMO, domestically grown seeds for 92 varieties of fruits, vegetables, herbs and flowers — in packaging made of 100% recyclable materials. ... View More
Necessity is the mother of invention. That’s what led many entrepreneurs to create their product or service innovations in the first place — and that adage is definitely in play as businesses large and small are forced to pivot, almost daily, as ... View More
Here, we have 3 examples of startup innovation at its finest — with stellar solutions from Ambrosia, Back to the Roots, Treasure8 and Shameless Pets promising to bite off a chunk of the US’ massive food waste issue. ... View More
Continuing its mission to “undo food” and recently named to Fast Company’s prestigious World’s Most Innovative Companies List for 2019, Back to the Roots today launched The Organic Hemp Starter Grow Kit, the first-ever hemp grow-at-home kit.... View More
Marking a major milestone moment for the organic food movement, Nature’s Path — the world’s largest organic breakfast company — and sustainable food and garden startup Back to the Roots have inked an exclusive licensing agreement to bring Bac... View More
Indoor gardening kits will likely begin sprouting up at your local Whole Foods Market, thanks to a new partnership with Oakland, CA-based Back to the Roots. What started in 2009 as a dorm room experiment has grown into a mission-driven company with a... View More
When I was a kid, after a certain point I stopped wanting to do the things my parents forced me to do. You may have had a similar experience. The harder your parents tried to make you stay away from candy and obey curfew, the more you wanted to eat a... View More
Since 2009, Oakland, California startup Back to the Roots has been on a mission to "Undo Food" by reconnecting consumers (and kids) with what’s on their plates, and driving the food industry towards greater transparency and integrity. ... View More
A recent move by the New York City public school system signals a major win for small food companies and champions of better nutrition. The pressure to provide wholesome, nutritious foods is considerable for public schools across the U.S. following t... View More
In a bid to reposition itself as a producer of convenient natural products, Campbell Soup Company is set to launch Well Yes!, a pivotal “clean” canned soup line, with a corresponding campaign that encourages consumers to make small, healthy daily... View More
Back to the Roots, an Oakland, California startup pioneering how families reconnect with food, announced today that it has expanded its January crowdfunding campaign on CircleUp into a $10M Series A. The new investment was led by Acre Venture Partner... View More
Back to the Roots®, an Oakland, California startup spearheading a movement to reconnect people with food, announced today that it has completed a $5 million strategic seed financing round, led by Tony Robbins’ and Peter Guber’s startup accelerat... View More
Sustainable products geeks rejoice, for 'tis once again the season of giving! And what better way to celebrate and participate than with gifts whose giving creates exponentially more cheer, health, beauty and financial stability while eliminating was... View More
Apparel brand TOMS, the poster child of the one-for-one business model, is taking its support for fellow purpose-driven businesses to the next level. The newly launched TOMS Social Entrepreneurship Fund is investing in up-and-coming startups that can... View More
In Spring 2014, the Social Venture Network (SVN) began asking its conference speakers to share words of wisdom that they wished they’d heard on their road to success - and the tradition has continued ever since. Here, we hear advice from companies ... View More
Oakland-based food startup Back to the Roots (BTTR) today announced the close of its first round of funding, raising $2 million to accelerate its mission to undo food and build the “new Kraft Foods.” ... View More
This is the latest in a series of posts in which we will poll our global community of business leaders and practitioners — the “SB Vanguard” — on a variety of issues pertinent to the evolving sustainable business landscape. Despite the contin... View More