The histories of Danone and WhiteWave share common traits as purpose-driven, health-focused category leaders, which make for a perfect match. DanoneWave’s ambition is to produce healthful foods that create economic and social value and nurture natural ecosystems through sustainable agriculture.
DanoneWave
How Being a Benefit Corporation Can Legally Protect a Company’s Mission
3 years ago - The rise of the benefit corporation is in direct response to shareholder primacy. Under benefit corporation frameworks governed by state law, corporations that operate according to a “doing well by doing good” ethos may be shielded from a range of acquisition tactics and shareholder suits.
3 Key Things to Understand About Soil Health
4 years ago - Half of the soil on our U.S. farmland is gone. Conventional agricultural practices and conversion of land to cropland caused this devastating loss. The good news is that the rate of soil erosion has declined, with an even brighter path ahead.
Danone North America: The World’s Largest B Corp on the Future of Business
4 years ago - A global food company present in more than 130 markets, Danone has always had a purpose agenda, even when it was an unusual idea. Danone committed to combine economic success and social progress in 1972, when the company’s founder, Antoine Riboud, began Danone’s “dual project.” As Danone has grown, that commitment has been apparent in initiatives such as the Danone Way sustainable-development guidelines that have helped Danone subsidiaries improve their impact since 2001; and the establishment of Danone Communities, which began with a partnership with Mohammed Yunus in Bangladesh in 2006.
Brand Purpose in Divided Times: 4 Strategies for Brand Leadership
5 years ago - Us vs Them. Me vs You. Old vs Young. Rich vs Poor. We are feeling more divided than ever. Yet the path to brand relevance and resilience is recognizing what we have in common. Recently we asked 16,000 people globally — across 16 countries, in many languages, in rural and urban areas — about their aspirations for their lives, families and communities.* While the dominant narrative in culture today is that we’re deeply divided — culturally, politically, economically — reading the answers from people across the globe we were reminded that we all share the same aspirations for health, wellbeing, financial security, meaningful relationships and a sense of purpose. So, what’s the problem?
How Brands Are Embedding Eco-Design at Scale
5 years ago - Eco-design is now synonymous with new product development (NPD). Sustainable businesses and brands have understood that to remain resilient and competitive, product eco-design must be at the heart of their corporate strategies. This requires a considerable amount of buy-in and commitment across every level of an organization and requires a disruptive approach to business-as-usual practices and procedures. Quantis is helping to lead this seismic shift, working with industry leaders to integrate sustainability at every level, driving systemic change with action informed by solid, science-based metrics.
Quantis Introduces New Land Use Guidance to Slash Global Supply Chain Emissions
5 years ago - Sustainability consulting group Quantis, in conjunction with a pre-competitive consortium of over 40 private companies, NGOs, governments and scientific institutions, has released the Land Use Change Guidance: Accounting for Emissions in the Supply Chain.
Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit
5 years ago - SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).
Sustainable Brands Unveils Programming for Activation Hub at SB’17 Detroit
5 years ago - SAN FRANCISCO, May 17, 2017 – Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit. The Activation Hub is the action-centered space within the conference program that allows attendees to collaborate on new tools, resources and ideas to accelerate sustainability-led innovation.
DanoneWave Established as US' Largest Public Benefit Corporation
5 years ago - DanoneWave, the newly combined entity of WhiteWave Foods and Danone’s dairy business, has been incorporated as a public benefit corporation in the U.S. With more than $6 billion in revenue and 6,000 employees, DanoneWave will be the largest public benefit corporation, which is a corporate structure intended to operate in a responsible and sustainable manner. A public benefit corporation is managed in a way that balances shareholders’ financial interests and the benefits it brings to people, the environment and broader society.