2 years ago
- New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
3 years ago
- Despite the rise of recyclable packaging for beauty and personal care products, only half of US consumers responsibly dispose of these products. To boost bathroom recycling, beauty brand Garnier has teamed up with TerraCycle and DoSomething.org to launch the second year of Rinse, Recycle, Repeat, a national recycling campaign and college campus competition that aims to educate young people on how to responsibly recycle their beauty and personal care products.
5 years ago
- The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s plenaries at Sustainable Brands 2016.
While Millennials often receive credit for compelling companies to embrace higher ideals, this actually is something all generations of demanded, said Shannon Schuyler, Chief Purpose Officer at PricewaterhouseCoopers (PwC). However, because Millennials are such a large demographic and constantly communicate via technology, their voices are being heard.