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How Businesses Are Stepping Up to Reforest California
How Businesses Are Stepping Up to Reforest California

9 months ago - The bureaucracy and logistics involved for helping the state recover might be complicated, but the facts for business owners and sustainability directors are simple: If you want to help California, you can!

Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability

10 months ago - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.

How AI, Machine Learning Are Solving Global Problems
How AI, Machine Learning Are Solving Global Problems

11 months ago - Although developments in the field of artificial intelligence began around the 1950s, its capacities have significantly increased in the recent years. Owing to factors such as the development of faster computers, availability of open-source software and the access to vast amounts of computational data, AI has now branched into machine learning (ML), probabilistic predictions, chaos theory and evolutionary computation. Investing in artificial intelligence courses, therefore, prepares people to undertake not just one, but many AI applications.

Why Should Anyone Trust Your Brand?
Why Should Anyone Trust Your Brand?

1 year ago - Which brands do you really care about? Is there one you simply couldn’t do without? It’s a question that we rarely ask — so prevalent and dominant are companies and brands in our everyday lives. But while we’re dependent on the products and services that enable our modern existence, do we really care who makes them? The history of consumer culture is littered with once-dominant consumer brands that were replaced by newer, more relevant offerings. Today, in the Internet age, the shelf life of major brands is shorter than ever before. Consider powerful brands such as Facebook, Twitter and Instagram: None of these existed 15 years ago. Would you like to bet they will be around 10 years from now?

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Your Organization’s Purpose Must Evolve
Your Organization’s Purpose Must Evolve

1 year ago - This is the eighth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Why Business Needs to Collaborate for a Clean Energy Future
Why Business Needs to Collaborate for a Clean Energy Future

1 year ago - Many people assume that tech companies are always competing. But as we celebrate Earth Day this year, we’re feeling grateful for our tech peers. When it comes to the environment, working together allows us to make bigger strides toward our shared sustainability goals — and collaboration is the only way forward.

Unilever Threatens to Pull Ads if Tech Platforms Don’t Clean Up ‘Toxic Content’
Unilever Threatens to Pull Ads if Tech Platforms Don’t Clean Up ‘Toxic Content’

1 year ago - In a bid to build trust into our systems and society, Unilever has announced a new commitment to cut investment in platforms that breed division in society — and is challenging the rest of the industry to do the same. In his keynote speech at the IAB Annual Leadership Meeting in Palm Desert, Calif., Keith Weed, Unilever’s CMO, demanded the industry work together to improve transparency and rebuild consumer trust in an era of fake news and toxic online content.

Unilever, UN Women Set Out to Slay Gender Stereotypes with Progressive Advertising Alliance
Unilever, UN Women Set Out to Slay Gender Stereotypes with Progressive Advertising Alliance

2 years ago - In recent years, Unilever has distinguished itself both as a champion for sustainability and overcoming gender bias with campaigns, initiatives and internal actions that work to align the company’s products and purpose. Further building on this reputation, the consumer goods giant has launched a new global alliance aimed at eliminating stereotypical portrayals of gender in advertising and all brand-led content.

Dozens of Corporates, 200+ Large Investors Urge White House to Keep Paris Promises
Dozens of Corporates, 200+ Large Investors Urge White House to Keep Paris Promises

2 years ago - President Trump has threatened to pull the plug on U.S. involvement of the Paris Agreement ahead of the G7 Summit in Italy later this month, spurring major companies to speak out in support of continued climate change efforts.

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Creating the Workplace of the Future Through Biophilic Design
Creating the Workplace of the Future Through Biophilic Design

2 years ago - The health and wellbeing of a company’s workforce is integral to building a sustainable brand and retaining top talent. Because of this, the millennial workforce has pushed companies to alter office spaces to better fit their needs. One-third of office workers said the design of an office would affect their decision to work for a company; given this, brands are choosing to renovate or move to new spaces in an effort to improve the way their employees work and attract new talent.

#BusinessCase: Transition to Low-Carbon Economy Can Bring Big Returns, But Many Still Lag
#BusinessCase: Transition to Low-Carbon Economy Can Bring Big Returns, But Many Still Lag

2 years ago - According to new analysis by CDP, while global corporations have begun the transition to a low-carbon economy and some are already capitalizing on the opportunities this affords, a large number still risk being left behind through lack of long-term planning and inertia.

Why a Lens on Diversity is one of the Most Critical Skills for Tomorrow’s Impact Professionals
Why a Lens on Diversity is one of the Most Critical Skills for Tomorrow’s Impact Professionals

2 years ago - This post was orginially published October 13, 2016 on Net Impact's Blog in advance of the 2016 Net Impact Conferece. By Cecily Joseph, VP Corporate Responsibility and Chief Diversity Officer and Ruha Devanesan, Manager, Global Diversity and Inclusion, Symantec.

Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication
Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication

3 years ago - It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s cool. But being sustainable? Not a chance.

Facebook, Google Back World Food Programme Humanitarian Relief Efforts
Facebook, Google Back World Food Programme Humanitarian Relief Efforts

3 years ago - Facebook, Google and Twitter are among the more than a dozen companies that have come together today, the International Day of Peace, to draw attention to the vital role of food assistance in creating a more peaceful world.Many firms are donating television and digital media channels to drive support for the United Nations World Food Programme (WFP), the world's largest humanitarian agency fighting hunger worldwide. It delivers food assistance in emergencies and works with communities to improve nutrition and build resilience, assisting some 80 million people in around 80 countries each year.

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Tech Giants, NGOs, Warren Buffett Campaigning to Wipe Out Wildlife Trafficking
Tech Giants, NGOs, Warren Buffett Campaigning to Wipe Out Wildlife Trafficking

4 years ago - The uproar over the recent poaching and killing of Zimbabwe’s beloved Cecil the Lion has thrust wildlife hunting and trafficking back into the international spotlight.On the heels of President Obama’s recent visit to Kenya, he announced on July 31 the formation of the United States Wildlife Trafficking Alliance - a voluntary coalition of non-profit organizations, companies, foundations and media interests that will be working closely with the U.S. government in a collaboration to reduce the purchase and sale of illegal wildlife and wildlife products.

Trending: HP, Other Tech Giants Making Huge Investments in Wind Energy
Trending: HP, Other Tech Giants Making Huge Investments in Wind Energy

4 years ago - Technology giants are making strides towards a sustainable cloud: in the past two weeks, HP, Facebook and Amazon announced significant investments in wind energy.HP’s first utility-scale renewable energy purchase involves a 12-year power purchase agreement (PPA) with SunEdison for 112 megawatts (MW) of wind energy, which will power 100 percent of its Texas-based data center operations.

Greenpeace ‘Click Clean Scorecard’ Rates Top Websites on Renewable Energy Use, Transparency
Greenpeace ‘Click Clean Scorecard’ Rates Top Websites on Renewable Energy Use, Transparency

4 years ago - If you’ve ever wondered about the energy powering your favorite websites, a new tool from Greenpeace is here to help. On Thursday, the advocacy group released a new browser extension tool that shows which of the most popular websites are moving most ambitiously towards renewable energy use. Users that download the extension (compatible with Google Chrome) can distinguish leaders from laggards by the color of a cloud icon that appears green, yellow, or red whenever they open a new site.

Trending: How Do We Compensate Contractors in the 1099 Economy?
Trending: How Do We Compensate Contractors in the 1099 Economy?

4 years ago - Facebook announced new benefits for its contract workers this week; the company will require contractors to pay employees a $15 minimum wage and provide benefits, including 15 paid days off and $4,000 paid parental leave.“Taking these steps is the right thing to do for our business and our community,” COO Sheryl Sandberg wrote in the post.Facebook’s decision is indicative of two important trends affecting the modern workplace: the proliferation of the 1099 economy and the growing pressure on companies to better compensate contractors.

Beyond Incremental: Sustainability Initiative at MIT Sloan Takes Innovation to Scale
Beyond Incremental: Sustainability Initiative at MIT Sloan Takes Innovation to Scale

4 years ago - Once companies tackle the low-hanging fruit of operational improvement — carbon footprints, energy-efficiency retrofits and waste reduction — they are ready to address deeper sustainability challenges.

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WRI Guide Helps Companies Report Emissions From Low-Carbon Electricity Purchases
WRI Guide Helps Companies Report Emissions From Low-Carbon Electricity Purchases

4 years ago - The World Resources Institute (WRI) has unveiled new guidance for companies to measure emissions from purchased electricity.The first major update to the GHG Protocol Corporate Accounting and Reporting Standard responds to the rapid growth of renewable energy and other major shifts in the electricity market, WRI says. The GHG Protocol Scope 2 Guidance provides a consistent, transparent way for companies to show how different types of electricity purchases count toward their emissions targets, and will inform corporate decisions on what kind of energy should power their business.

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