Future-Fit Foundation

Future-Fit Foundation is tagged in 17 stories.
A New Approach to Materiality: Backcasting to Prioritize What Really Matters
A New Approach to Materiality: Backcasting to Prioritize What Really Matters

6 months ago - It's time for a reverse materiality assessment — rather than trying to divine what matters most by forecasting from the unsustainable present, we must prioritize by back-casting from the sustainable future.

The Future-Fit Business Benchmark: How Do I Start?
The Future-Fit Business Benchmark: How Do I Start?

7 months ago - Look at it as a tool with which to solve the underlying puzzles posed by the sustainability challenge.

2 Tools That Can Help Set Your Business Up for True Future-Fitness
2 Tools That Can Help Set Your Business Up for True Future-Fitness

10 months ago - Following the analysis of over 6,000 studies, the world’s leading climate scientists at the International Panel on Climate Change (IPCC) last month released a Special Report on Global Warming of 1.5°C. The main conclusion from the report was that global warming is likely to reach 1.5°C in just 12 years if current rates of greenhouse gas (GHG) emissions continue. To halt warming at 1.5°C and thus avoid the most disastrous impacts of climate change, the IPCC states that anthropogenic GHG emissions must reach net zero by 2050. This is a monumental task and one that will require what the IPCC calls “rapid and far-reaching transitions.”

Righting Wrong Metrics: Lessons on Future-Fitness and Fixing Materiality
Righting Wrong Metrics: Lessons on Future-Fitness and Fixing Materiality

10 months ago - This week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks and impacts of previously unmeasured forms of value, the newest credible tools and solutions for assessing the ROI of Sustainable Business.

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Future-Fit Business Benchmark Shows Novo Nordisk What 'Good' Looks Like
Future-Fit Business Benchmark Shows Novo Nordisk What 'Good' Looks Like

10 months ago - Novo Nordisk is the first global company to have completed a Future-Fit self-assessment and to have the results independently assured. In advance of Sustainable Brands’ New Metrics ’18 event next week in Philadelphia, I sat down with Cora Olsen, Global Lead on Integrated Reporting at Novo Nordisk, to discuss what the company learned from this process.

The Sustainability Practitioner’s (Basic) Guide to Investors
The Sustainability Practitioner’s (Basic) Guide to Investors

1 year ago - As a reformed banker, I tend to be alert whenever I hear folks talking about investment and investors. Over the past few Sustainable Brands events, I’ve noticed, however, that the language can sometimes be a bit muddled around this topic. Investors are often lumped into one homogenous bunch, whose needs and duties are not really understood. The differences between the types of investment product and the accompanying financial risk-reward can be confused.

Measuring True Impact: Why Science Is Redefining Our Definition of a Sustainable Company
Measuring True Impact: Why Science Is Redefining Our Definition of a Sustainable Company

2 years ago - Big changes for better outcomes Businesses today are realizing that to truly address the environmental and social challenges that affect our world, a major shift is required in the way they produce and market products and services.

The Future(-Fit) of Extra-Financial Reporting
The Future(-Fit) of Extra-Financial Reporting

2 years ago - I’ve yet to meet a corporate CSO or sustainability team member who told me that they really look forward to filling in their annual sustainability questionnaires. In fact, the opposite is almost unanimously true. It’s not that questionnaires don’t have their place per se; they absolutely do. But it seems like every new framework comes with yet another set of (different) questions, requiring participants to input sensitive company information into a ‘black box’ mechanism in order to get a single number or rating in return.

Experts Gather to Discuss Financial Benefits of Sustainability at New Metrics ‘16
Experts Gather to Discuss Financial Benefits of Sustainability at New Metrics ‘16

2 years ago - SAN FRANCISCO, November 14, 2016 – Members of the Sustainable Brands® community gather in Boston, MA to kick off the 6th annual New Metrics conference. Nearly 300 global senior executives across diverse sectors are convening today through Nov 16th to unveil cutting-edge corporate practices that measure and quantify environmental and social impacts and tie them to financial and business value. Conversations are focusing on Corporate Strategy & Operations, Customer Insights & Engagement, Investor Trends & Relations, as well as Supply Chain Impact & Management.

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How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose
How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose

2 years ago - “Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern branding. And in a world where the majority of market value is drawn from intangible assets, “brand is king,” Kolster said.

How Becoming Future-Fit Is Helping The Body Shop in Its Quest for 'True Sustainability'
How Becoming Future-Fit Is Helping The Body Shop in Its Quest for 'True Sustainability'

3 years ago - “I think we have to be challenging to each other. If we look at the state of the planet, and we look at the performance of business, there’s something not working there.” Chris Davis, The Body Shop’s international CSR and campaigns director, isn’t afraid to cut to the chase. The company’s Enrich not Exploit commitment, launched earlier this year, is a quest to deliver what Davis calls “true sustainability” – in simple terms, it means putting the needs of the planet before corporate interests.

The Body Shop Is Using the Future-Fit Business Benchmark to 'Enrich Not Exploit' - and You Can, Too
The Body Shop Is Using the Future-Fit Business Benchmark to 'Enrich Not Exploit' - and You Can, Too

3 years ago - We have entered a new era: the Anthropocene, an era characterized by humans as the dominant influence on climate and the environment. We are causing changes at such an unprecedented rate that it has been called ‘the Great Acceleration.’ We are well on our way to exceeding planetary boundaries, and while science has established some understanding of this, it is still rather abstract for us in our daily lives and in our business planning.

How to Know a Truly Sustainable Company When You See One
How to Know a Truly Sustainable Company When You See One

3 years ago - “There was an American comedian 100 years ago that said, ‘If we don’t change direction soon, then we’ll end up where we’re going.’ Where we’re going at the moment is not very pretty.”So said Geoff Kendall, CEO of the Future Fit Foundation, as he opened this breakout session, continuing by explaining that a clear, defined destination is needed for companies to know where they should be headed.“At the start of any journey, the most important step is to understand what the destination is; something that we have been lacking in the sustainability world. That is what the Future Fit Business Benchmark is.”

#NewMetrics '15: Willard, Gowdy Present the Holy Grail of Managing Non-Financial Performance
#NewMetrics '15: Willard, Gowdy Present the Holy Grail of Managing Non-Financial Performance

3 years ago - “As a business community we are making progress, but not enough, and not fast enough.

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How Can We Assess the Future-Fitness, or True Sustainability, of Our Businesses?
How Can We Assess the Future-Fitness, or True Sustainability, of Our Businesses?

4 years ago - Geoff Kendall, co-founder and CEO of the Future-Fit Foundation, set the stage by calling into question most of the existing sustainability performance metrics, which he believes are sending business leaders and investors the wrong signals; “if someone with the illustrious name of Dow Jones can tell the CEO and investors of an oil company that it is 85 percent sustainable, something is wrong.” Kendall explained why existing approaches to performance metrics are limited: 1) some metrics measure progress relative to a baseline year but this does not tell us where a company should be; 2) other metrics evaluate companies relative to best practice or peers but that encourages compan

What Makes a Board Fit for the Future?
What Makes a Board Fit for the Future?

4 years ago - Any regular follower of SB knows that most companies must transform their business models if they are to start helping - rather than hindering - society's transition to a sustainable future; and this year will only see expectations grow, with the launch of the SDGs.

Changing the Way Non-Financial Performance Is Measured, and Thus Managed, in Pursuit of Future-Fit Businesses
Changing the Way Non-Financial Performance Is Measured, and Thus Managed, in Pursuit of Future-Fit Businesses

4 years ago - Think of a company, any company. Got one? OK. Now ask yourself this: Is the company truly sustainable, in everything it does and sells? If not, then how must the company change before it is?

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