GAF
More homes and businesses in the U.S. are protected by a GAF roof than by any other product. We are the leading roofing manufacturer in North America, with plants strategically located across the U.S. A member of the Standard Industries family of companies, GAF is part of the largest roofing and waterproofing business in the world.
B2B Companies Facing ‘Paradox’ When It Comes to Implementing Purpose
1 month ago - New report finds 86% of B2B organizations recognizing business case for purpose; but not yet realizing significant impacts for growth via culture, operations, societal engagement.
GAF Introduces New Brand Positioning and Solutions to “Protect What Matters Most” at the 2019 International Roofing Expo
1 year ago - Today at the International Roofing Expo (IRE), GAF, North America's largest roofing and waterproofing manufacturer, introduced an evolved brand positioning embodied in a new tagline for the company: GAF—We protect what matters most.
Hurricane Michael Highlighted Growing Range of Corporate Responses to Natural Disasters
1 year ago - Arriving on the heels of Hurricane Florence, Hurricane Michael proved again that companies are making significant commitments to relief and recovery efforts in the wake of natural disasters. Our round-up of Hurricane Florence corporate response efforts covered some innovative ways that companies are reacting to disasters. Unfortunately, we’re already revisiting the topic with a snapshot of how companies reacted to Michael, and why it’s increasingly critical for any company to have a disaster response strategy in place.