Goodvertising is a movement about serving real needs instead of creating wants and where brands move from being part of the problem to part of the solution.
Goodvertising Agency
Goodvertising Agency is tagged in 2 stories.
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
11 months ago - The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s Cannes Lions, and how your campaigns can be and do better.
Study Shows Purpose-Driven Ads Fall Short in Gaining, Holding Attention; New Approaches Needed
11 months ago - Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes.