Herbal Essences
Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through col... View More
Brands Betting the Farm on Decarbonized, Regenerative Supply Chains
At SB’23 San Diego, a variety of brands and innovators discussed on-the-ground improvements cleaning up global and regional supply chains — and how to drive them further. ... View More
What Socially Responsible Procurement Can - and Can’t - Do to Help Address Human Rights Abuses and Injustice in Supply Chains
Social procurement is a powerful force that can have profound positive impacts along the value chain of many industries. At the same time, it also often faces significant headwinds due to intractable circumstances stemming from complex political and ... View More
What Socially Responsible Procurement Can - and Can’t - Do to Help Address Human Rights Abuses and Injustice in Supply Chains
Social procurement is a powerful force that can have profound positive impacts along the value chain of many industries. At the same time, it also often faces significant headwinds due to intractable circumstances stemming from complex political and ... View More
Opportunity Renewed: Solving Circular Challenges with the Right Partnership
A key component of Procter & Gamble’s Climate Transition Action Plan is reducing the amount of virgin fossil-based plastic in packaging by 50% by 2030. How can P&G brands do their part, without compromising on the unique beauty, branding an... View More
Procter & Gamble: Herbal Essences Announces Commitment to Help Mitigate Biodiversity Loss
Herbal Essences & the Royal Botanic Gardens, Kew pledge to help save 20 endangered plants from extinction in 2020 ... View More
P&G Brands Aim to Expand Leadership in Responsible Consumption
At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day. ... View More
