2 years ago - Allbirds, icebreaker and Smartwool throw their weight behind the industry’s first regenerative wool platform; and The North Face and three other companies join Indigo Ag’s program to incentivize farmers to shift to regenerative practices.
5 years ago - Outdoor apparel brand Icebreaker has reinforced its commitment to the use of natural fibres and sustainable production with the launch of its inaugural Transparency Report: Made Different. Touting it as an industry first, the report gives readers a full behind-the-scenes view of the brand’s entire operation. “Our thinking was simple. What if our customers could see everything we do?’’ explained Greg Smith, the CEO of Icebreaker.