Interface
Our journey started in 1994 with one person, our Founder and Chairman Ray Anderson. Ray challenged our then 21 year - old company to adopt a bold vision, one that required new thinking and a new model for business. We didn't have a map, but Ray's vision was a compass for our journey. As we progressed on our journey, a passion for sustainability took hold with our people and our company was transformed.
Identity-Centered Leadership: Enabling Individuals and Brands to Thrive through Sustainability
Brand leadership is about creating a connection between the brand and its customers. We can identify three waves through which brand leadership has evolved in relation to sustainability: ... View More
Clorox App Gives Consumers Mobile Access to Product Ingredients
The Clorox Company last week launched the first smartphone application and mobile website giving consumers easy access to information about product ingredients. ... View More
California Utilities Launch ‘Green Button’ Program Giving Consumers Easy Access to Energy Data
California’s major public utilities are the first in the country to launch a standardized tool providing customers a simple way to access their energy usage data. ... View More
Creating A Green Innovation Ripple
Green innovation is a hot topic in the US. Ideologues for the status quo (many of them in Congress) believe it will cost industry money, and leave us lagging behind foreign competitors who don’t have to jump through eco-hoops. ... View More
