Since 2004, KIND has been on a mission to make the world a little kinder one snack and act at a time. KIND was born out of its founder's desire to create a snack that was healthy and tasty, wholesome and convenient.
KIND Snacks
Kind Snacks' recipes use nutrient-dense, premium ingredients like nuts, seeds, whole grains and fruit. All snacks are gluten free and do not contain genetically engineered ingredients. KIND was founded with a social mission, the KIND Movement, which celebrates and inspires kindness. Today, the Movement is brought to life through the brand and The KIND Foundation.
KIND Pledges to Exclusively Source Regeneratively Farmed Almonds by 2030
5 months ago - With the KIND Almond Acres Initiative, the snack bar brand begins work to future-proof its #1 ingredient.
KIND Becomes First Snack Company to Commit to Exclusively Source Almonds From Bee-Friendly Farms by 2025
3 years ago - KIND commitment to source from Bee-Friendly Farms by 2025
12 More Brands Using Their Powers for Good During the Pandemic
3 years ago - As the COVID crisis wears on, we wanted to applaud 10 more of our Sustainable Brands community members that have donated their time, money and products and/or pivoted their business models to get people in need what they need, fast.
The KIND Foundation and Project N95 Launch the 'Frontline Impact Project', a Platform to Support the People Risking Their Lives to Keep Us Safe
3 years ago - Partnership builds on the work of Project N95 and expands response offering to fulfill more types of needs of front-line workers
KIND to Rally Support for Equal Rights Amendment Through First-Ever KIND® EQUALITY Bar and EQUALITY Bot Service
3 years ago - Ahead of International Women's Day, KIND to push for equal legal rights for all Americans regardless of sex; United States one of the only major countries that doesn't recognize equal gender rights
KIND Discontinues Fruit Bites, One of the Only Fruit Snacks Made without Synthetic Dyes; Embarks on Mission to Educate People on Synthetic Dye Consumption
3 years ago - KIND Healthy Snacks (KIND) is calling attention to the unnecessary use of synthetic dyes in a wide variety of foods consumed by children.
KIND Launches Multi-Year Project to Celebrate Kindness and Empathy
4 years ago - For the first time in its 15-year history of celebrating and inspiring kindness, KIND Healthy Snacks (KIND) is transforming its iconic wrapper to launch the KIND Snack & Give Back Project™, a multi-year program to inspire kindness and empathy.
KIND Encourages Food Industry to Disclose Hidden Sugars
4 years ago - ‘Sweeteners Uncovered’ pop-up and online index discloses disguised ingredients in America’s favorite snacks
KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up
4 years ago - With ‘Sweeteners Uncovered’ pop-up in NYC and online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks.
KIND and Public Health Experts File Petition Urging FDA to Address Misleading Nutrient Content Claims
4 years ago - Current regulation focuses on quantity of a nutrient versus overall quality of food and causes consumer confusion
Fast Co's World-Changing Ideas Winners Build Empathy, EVs; Repurpose Guns, Flowers
5 years ago - For the second year, Fast Company is celebrating businesses, policies, and nonprofits that are poised help shift society to a more sustainable and more equitable future with its World Changing Ideas Awards. From melted down guns to nitrogen-producing microbes, there’s quite a bit of variety among 2018’s twelve winners.
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness
5 years ago - Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will take to overcome the issues currently dividing the US. The video release, in conjunction with a nationwide contest, is part of KIND’s effort to explore the differences between being “nice” and being “kind” — an oft overlooked distinction that has tangible implications on how we act towards one another.
KIND Foundation Launches ‘Empatico’ Platform to Connect Students Globally, Foster Empathy
5 years ago - On its quest to create a kinder, healthier world — one snack at a time — the KIND Foundation, a nonprofit established by KIND Snacks, has launched a $20 million, multi-year initiative to inspire meaningful interactions between kids across the world and foster empathy. Empatico is a free online learning tool that enables students to practice communication and leadership skills needed in a divided country and interdependent world.
KIND Piles 45K Lbs of Sugar in Times Square to Illustrate Need for Better Snacks
6 years ago - Times Square has housed plenty of eye-catching sights over the years, but this might be the sweetest. In a bid to create buzz around its new product and the amount of added sugar consumed by children in the US each year — a whopping 4.7 billion pounds — KIND Healthy Snacks installed a towering pile of sugar — 45,485 pounds of it — in the heart of the highly trafficked square, stopping professionals and tourists alike in their tracks. The educational installation comes in the midst of back-to-school madness and visually represents how much added sugar kids in the US eat every 5 minutes.
SB'17 Detroit, Day 4: Human Capital, Better Business Models, and Knowing When to Shut Up and Listen
6 years ago - How Detroit Can Become the Most Sustainable City in North America By Nithin Coca Joel Howrani Heeres It’s been an eventful week for Joel Howrani Heeres, the brand-new Sustainability Director for the city of Detroit, who welcomed over 1000 attendees at the final day plenary at SB ’17 Detroit, on what was just his fourth day on the job.
FDA to Redefine ‘Healthy,’ Affirms KIND Bars Can Use the Term
7 years ago - Roughly a year ago, KIND Snacks CEO Daniel Lubetzky received a letter from the U.S. Food and Drug Administration (FDA) about his products. Among other nutrition claims, the FDA took issue with the use of the word “healthy” on KIND snack bar labels. Now, the FDA has not only affirmed that KIND can use “healthy” on its labels again, but also confirmed that it intends to reevaluate the regulatory definition of the term.
Kind Bars CEO Isn’t Nuts about FDA Label Rules
7 years ago - Since March, snack food company KIND Snacks has been facing scrutiny over the labeling of its products. The company has built its brand on its use of natural ingredients in healthy snack products, but according to the U.S. Food and Drug Administration (FDA), several of its bars shouldn’t be called “healthy” at all. KIND agreed to make changes to the labels in breach, but is also politely asking the FDA to update its rules.