KIND Snacks

KIND Snacks

Corporate Member
Bronze-Level

KIND Snacks

Since 2004, KIND has been on a mission to make the world a little kinder one snack and act at a time. KIND was born out of its founder's desire to create a snack that was healthy and tasty, wholesome and convenient. Its recipes use nutrient-dense, premium ingredients like nuts, seeds, whole grains and fruit. All snacks are gluten free and do not contain genetically engineered ingredients. KIND was founded with a social mission, the KIND Movement, which celebrates and inspires kindness. Today, the Movement is brought to life through the brand and The KIND Foundation.

KIND Snacks is tagged in 9 stories.
KIND Launches Multi-Year Project to Celebrate Kindness and Empathy
KIND Launches Multi-Year Project to Celebrate Kindness and Empathy

1 month ago - For the first time in its 15-year history of celebrating and inspiring kindness, KIND Healthy Snacks (KIND) is transforming its iconic wrapper to launch the KIND Snack & Give Back Project™, a multi-year program to inspire kindness and empathy.

KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up
KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up

3 months ago - With ‘Sweeteners Uncovered’ pop-up in NYC and online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks.

KIND and Public Health Experts File Petition Urging FDA to Address Misleading Nutrient Content Claims
KIND and Public Health Experts File Petition Urging FDA to Address Misleading Nutrient Content Claims

4 months ago - Current regulation focuses on quantity of a nutrient versus overall quality of food and causes consumer confusion

Fast Co's World-Changing Ideas Winners Build Empathy, EVs; Repurpose Guns, Flowers
Fast Co's World-Changing Ideas Winners Build Empathy, EVs; Repurpose Guns, Flowers

1 year ago - For the second year, Fast Company is celebrating businesses, policies, and nonprofits that are poised help shift society to a more sustainable and more equitable future with its World Changing Ideas Awards. From melted down guns to nitrogen-producing microbes, there’s quite a bit of variety among 2018’s twelve winners.

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KIND Launches Storytelling Campaign to Inspire Empathy, Kindness
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness

1 year ago - Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will take to overcome the issues currently dividing the US. The video release, in conjunction with a nationwide contest, is part of KIND’s effort to explore the differences between being “nice” and being “kind” — an oft overlooked distinction that has tangible implications on how we act towards one another.

KIND Foundation Launches ‘Empatico’ Platform to Connect Students Globally, Foster Empathy
KIND Foundation Launches ‘Empatico’ Platform to Connect Students Globally, Foster Empathy

1 year ago - On its quest to create a kinder, healthier world — one snack at a time — the KIND Foundation, a nonprofit established by KIND Snacks, has launched a $20 million, multi-year initiative to inspire meaningful interactions between kids across the world and foster empathy. Empatico is a free online learning tool that enables students to practice communication and leadership skills needed in a divided country and interdependent world.

KIND Piles 45K Lbs of Sugar in Times Square to Illustrate Need for Better Snacks
KIND Piles 45K Lbs of Sugar in Times Square to Illustrate Need for Better Snacks

1 year ago - Times Square has housed plenty of eye-catching sights over the years, but this might be the sweetest. In a bid to create buzz around its new product and the amount of added sugar consumed by children in the US each year — a whopping 4.7 billion pounds — KIND Healthy Snacks installed a towering pile of sugar — 45,485 pounds of it — in the heart of the highly trafficked square, stopping professionals and tourists alike in their tracks. The educational installation comes in the midst of back-to-school madness and visually represents how much added sugar kids in the US eat every 5 minutes.

FDA to Redefine ‘Healthy,’ Affirms KIND Bars Can Use the Term
FDA to Redefine ‘Healthy,’ Affirms KIND Bars Can Use the Term

3 years ago - Roughly a year ago, KIND Snacks CEO Daniel Lubetzky received a letter from the U.S. Food and Drug Administration (FDA) about his products. Among other nutrition claims, the FDA took issue with the use of the word “healthy” on KIND snack bar labels. Now, the FDA has not only affirmed that KIND can use “healthy” on its labels again, but also confirmed that it intends to reevaluate the regulatory definition of the term.

Kind Bars CEO Isn’t Nuts about FDA Label Rules
Kind Bars CEO Isn’t Nuts about FDA Label Rules

3 years ago - Since March, snack food company KIND Snacks has been facing scrutiny over the labeling of its products. The company has built its brand on its use of natural ingredients in healthy snack products, but according to the U.S. Food and Drug Administration (FDA), several of its bars shouldn’t be called “healthy” at all. KIND agreed to make changes to the labels in breach, but is also politely asking the FDA to update its rules.

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