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Marine Conservation Society

Marine Conservation Society

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‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change

6 years ago - Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. New data from online search behavioral specialist Hitwise reaffirms this and demonstrates how mainstream television can be used to inspire consumers into action.