Max Burgers
Is There a Secret Recipe for Successful Consumer Climate Communication?
1 year ago - It’s true what they say: The way to someone’s heart is often through their stomach. A new WRI study suggests that carefully reframing menu language can successfully nudge diners toward more climate-friendly food options.
Learning from Leadership: How to Create a Climate-Positive, Post-Pandemic Future
2 years ago - Embracing serendipity, climate positivity and wisdom from the natural world are just a few pertinent principles from the host of inspiring discussions on day 1 of the SB Leadership Summit — along with a shift in focus to being “known for what we allocate, not what we accumulate.”
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
4 years ago - Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth and Compassion in World Farming points the finger at governments, which they say are failing to tackle meat over-consumption to meet climate targets.
The World's First Climate-Positive Burgers: Max Burgers Now Help Fight Climate Change
4 years ago - This morning, from the main stage at SB’18 Vancouver, Max Burgers’ Chief Sustainability Officer, Kaj Török, announced that the Swedish burger chain is set to offer the world’s first climate-positive burgers. Török said that customers will soon be able to “take a bite that’s good for the planet as well as their taste-buds” when eating at the quick-serve burger chain, and urged other companies to join Max in going climate positive.
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
4 years ago - Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia.
Why Max Burgers Remains One Step Ahead in the Fight Against Climate Change
4 years ago - It’s hard to believe that a fast-food burger chain would actively set a target to reduce red meat consumption by its customers. After all, that generous meat patty smacked in the middle of two fresh buns is the reason why such restaurants exist, right? But Sweden’s beloved Max Burgers is doing just that, and sales across its 120 stores have never been better.
SB'17 Copenhagen, Day 1: Redefining the Good Life Through Brands, B Corps, Burgers and … Poetry?
5 years ago - As we continue to explore our global theme of "Redefining the Good Life," we kicked off our second annual Copenhagen conference with fresh perspectives from a host of Scandinavian and European innovators leading the charge — and the change — in this part of the world. Max Burger: Redefining the Cheese Burger by Melanie Vella
Sustainable Brands Allures Global Brand Leaders to Copenhagen Conference
5 years ago - BASF, Danone, SC Johnson, UPS and others share research, tools and insights at SB’17 Copenhagen