Nudie Jeans
Best Foot Forward: Could Fashion Be the Next Big Thing in Corporate Social Purpose?
A growing breed of fashion brands has adopted social purpose to propel their business models. They are transitioning themselves and the entire industry to be a force for good in the world. And that’s fashionable. ... View More
Nudie Jeans Showing Customers That 'Repairing Is Caring' (or Why It's Cool to Not Wash Your Jeans)
Sustainability isn't all about sustainability, as I found out from Nudie Jeans — embedding it into the culture and telling a story is where it’s at.Walking past 29 D'Arblay St in London, a window is decorated with the words “Repairing is caring... View More
Study Reveals Few Fashion Brands Are Walking Their Sustainability Talk
A recent study by brand comparison website Rank a Brand shows discrepancies in sustainability talk and action in the fashion industry. The report finds that while fashion brands are tackling sustainability challenges through communication (63 percent... View More
