2 years ago - A growing breed of fashion brands has adopted social purpose to propel their business models. They are transitioning themselves and the entire industry to be a force for good in the world. And that’s fashionable.
8 years ago - Sustainability isn't all about sustainability, as I found out from Nudie Jeans — embedding it into the culture and telling a story is where it’s at.Walking past 29 D'Arblay St in London, a window is decorated with the words “Repairing is caring.” What might surprise you is that this isn’t on the outside of a seamstress’s workshop, but a jeans retailer.Yes, Swedish clothing brand Nudie Jeans is encouraging its customers to repair their denim in a bid to make them last, and subsequently, help them hold off buying new ones for a little bit longer.
8 years ago - A recent study by brand comparison website Rank a Brand shows discrepancies in sustainability talk and action in the fashion industry. The report finds that while fashion brands are tackling sustainability challenges through communication (63 percent speak of sustainability on their websites, 10 percent more than in 2011; 20 percent publish a sustainability report), many are not backing it with details and data.