Stonyfield Farm
Brands Explore Ways to Drive Change, Engage Stakeholders in Round One of SB '13 Breakouts
Following a morning of engaging plenaries, Tuesday afternoon began the breakout portion of the SB ’13 conference, with twelve sessions exploring topics across six tracks: Communications; Strategy & Metrics; Employee Engagement & Organizatio... View More
Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability
French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well. ... View More
Nike, North Face, eBay, IKEA, Levi's Among Companies Urging Congress for Climate Regulation
As President Obama prepares to unveil his budget for the coming year, 33 multinational companies, including eBay, IKEA, L’Oréal, Nike and Limited Brands, have signed a “Climate Declaration” urging federal policymakers to take action on climate... View More
Identity-Centered Leadership: Enabling Individuals and Brands to Thrive through Sustainability
Brand leadership is about creating a connection between the brand and its customers. We can identify three waves through which brand leadership has evolved in relation to sustainability: ... View More
