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Windward

Windward is tagged in 4 stories.
Sanitary Products, Soft Drinks and Safety Locks: An FMCG Approach to Fighting Period Poverty in Tanzania
Sanitary Products, Soft Drinks and Safety Locks: An FMCG Approach to Fighting Period Poverty in Tanzania

1 month ago - 'Period poverty' — in which women and girls struggle to access and afford menstrual products — is particularly bad in sub-Saharan Africa. That’s why a new initiative in Tanzania is taking a 21st-century, FMCG approach to a centuries-old problem.

Why Ethical Honey Brands Need to Start Making a Noise
Why Ethical Honey Brands Need to Start Making a Noise

6 months ago - In an ideal world, mass honey producers would care more about preserving the environment than profits. We need to arm consumers with the right information so they can make the ethical choice.

The Art of Failure: Lessons for Brands from the Bottom of the Pyramid
The Art of Failure: Lessons for Brands from the Bottom of the Pyramid

1 year ago - Let me tell you a few things about failure — a subject on which I’m something of an expert.

4 Steps to Building a Brand That Supports Smallholder Farmers
4 Steps to Building a Brand That Supports Smallholder Farmers

1 year ago - This summer, whilst working in Barbados, I got my hands on an old drum set and learnt how to play the classic four-on-the-floor disco beat. It felt great to (just about) crack something so quickly, partly because it makes a nice change from the day job — building ethical brands, which takes a lot longer than a couple of weeks.

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