World Wildlife Fund (WWF)
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WWF is one of the world's leading conservation organizations, working in 100 countries for over half a century.
Sky Rainforest Rescue: Engaging Consumers to Purpose While Creating Clear Business Benefits
The trick to communicating sustainability is to start with the right ingredients. Sounds so simple, doesn’t it? Of course, we all know that it’s not so straightforward in practice.There is a raft of urgent economic, social and environmental needs... View More
Sainsbury's Begins Selling Sustainably Farmed Fish
UK grocery chain Sainsbury’s is now selling farmed fish certified by the Aquaculture Stewardship Council (ASC) in what is apparently an industry first, according to The Grocer. ... View More
Nike, North Face, eBay, IKEA, Levi's Among Companies Urging Congress for Climate Regulation
As President Obama prepares to unveil his budget for the coming year, 33 multinational companies, including eBay, IKEA, L’Oréal, Nike and Limited Brands, have signed a “Climate Declaration” urging federal policymakers to take action on climate... View More
Greenpeace Weighs In on Yum!'s Commitment to Rainforest-Free Paper Packaging
Last week, Yum! Brands – parent company of KFC, Pizza Hut and Taco Bell – announced the release of its online Corporate Social Responsibility Report, “Serving the World.” ... View More
International Paper Joins WWF Global Forest & Trade Network
International Paper has become a member of the Global Forest & Trade Network (GFTN) in North America, a World Wildlife Fund (WWF) initiative focused on eliminating illegal logging and promoting environmentally and socially responsible forest mana... View More
H&M Disclosing Supplier List Along with Sustainability Progress
H&M for the first time has made its supplier factory list public alongside its annual sustainability report, released last week. ... View More
Holistic, Brand-Led EPR Initiatives Key for Achieving Benefits of Circular Economy
With three billion new middle-class consumers projected to enter the global marketplace in the coming decades[1], it is now widely acknowledged that the global economy of tomorrow will face material scarcity and supply chain insecurity at an unpreced... View More
Only 38% of Palm Oil Production by RSPO Members Certified Sustainable
The World Wildlife Federation (WWF) released analysis of the Roundtable on Sustainable Palm Oil (RSPO) showing only a handful of member producers are making adequate progress towards t ... View More
“Eco-Business” Explores Big Business's Motivation Behind Green
The lingo of sustainability didn’t offer a descriptive enough term for modern brands that integrate energy savings, waste reduction and innovative sourcing goals into the framework of the way they do business. So professors Peter Dauvergne and Jane... View More
Heinz, Colgate Divulge Forest Footprints, But Many Firms Falling Behind, Report Says
Colgate-Palmolive, Danone, Gucci and Heinz reported their forest impacts for the first time this year, but the gap between leading companies and laggards is growing, according to the fourth annual Forest Footprint Disclosure (FFD) Report.Every year F... View More
How Your Cotton T-Shirt Can Make a Difference
Your favorite t-shirt is made from more than cotton and memories.One key ingredient that doesn’t show up on your shirt’s label is water. Amazingly, it can take 2,700 liters to produce the cotton needed to make a single t-shirt. ... View More
WWF, H&M Partner on Comprehensive Water-Conservation Strategy
During 2012, fashion brand and retailer H&M and the World Wildlife Foundation (WWF) performed an evaluation of H&M's efforts and challenges in connection with water. This year the two organizations will work together to implement a comprehens... View More
Survey Finds Big Four Firms Dominate Sustainability Consulting, Assurance
The Big Four accounting firms — Deloitte, Ernst & Young, KPMG and PwC — have the strongest brand preference in both the sustainability consulting and sustainability assurance markets, according to a global survey of 250 heads of sustainabilit... View More
Reckitt Benckiser To Reduce Water, Carbon by One-Third
Reckitt Benckiser, the parent company of well-known consumer brands such as Clearasil and Lysol, announced a new sustainability strategy targeting water conservation, more sustainable health and hygiene innovations for women, and further decreases of... View More
New World of Internet Domain Names Has Implications for Corporate Brands, Environmental Groups
Major brands now have the option to operate their own corners of the World Wide Web, a development that is expected to foster greater competition and innovation online, while allowing organizations to strengthen ties with customers and other stakehol... View More
