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PRODUCT, SERVICE & DESIGN INNOVATION - Many companies have embarked on their sustainability journey. In 2024, the challenge will be to prioritize the innovations that add the most impact.
MARKETING AND COMMS - The companies have collaborated on two new worlds aimed at engaging students on issues related to climate change and biodiversity; and to consider careers in areas such as engineering, sustainability and conservation.
PRODUCT, SERVICE & DESIGN INNOVATION - Part of the Global Collaboration Village, leaders can now come together in the metaverse to experience and solve the deepening effects of the climate crisis.
MARKETING AND COMMS - The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment.
MARKETING AND COMMS - Through collaborations with Roblox and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a fun way to help younger audiences understand the problems with conventional farming and the benefits of regenerative practices.
THE NEXT ECONOMY - Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG planning into the early stages of an industry; and we have the unique opportunity to get it right this time around.