Assets About Unpacking Consumer Trends

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Article
Global Partners
How Living Things and Rice Led Us to Sake Brewing
How Living Things and Rice Led Us to Sake Brewing
Published on October 30, 2025
About a 5 minute read

For Fukunari Wakabayashi, sake brewing isn’t just a craft — it’s a living expression of harmony between people, nature, and place. Inspired by his grandparents’ rice paddies and the creatures that thrived there, Wakabayashi founded Yamane-Shu... View More

Article
Global Partners
Redesigning Traditional Japanese Sweets For An Aging Society
Redesigning Traditional Japanese Sweets For An Aging Society
Published on October 28, 2025
About a 5 minute read

When it comes to living well in this aging modern world, one major challenge is dysphagia, a condition where swallowing becomes difficult due to illness or old age. In Japan, where glutinous rice pounded into a sticky dough called mochi is traditiona... View More

Video
Tackling the Social Isolation Crisis through ‘Togetherland’ and the ‘Seen Transition’
Tackling the Social Isolation Crisis through ‘Togetherland’ and the ‘Seen Transition’
Published on May 10, 2024
Runtime: 1:39:41

This workshop is a continuation of John Havens’ main-stage talk from earlier in the day. Recognizing that social connection is what's needed to help address the world's loneliness and isolation epidemic, this session is designed to ‘train the tra... View More

Video
Practical New Guides for Business Engagement on Social Justice and Climate Justice
Practical New Guides for Business Engagement on Social Justice and Climate Justice
Published on May 10, 2024
Runtime: 58:54

Set against a backdrop of a consequential U.S. presidential election, the role of business in shaping the future is crucial. Companies, however, often wrestle with how to engage on social justice and climate justice issues–and even how to define wh... View More

Video
A New Era for Brand Integrity and Its Implications for Navigating the Greenhush-Greenwash Spectrum
A New Era for Brand Integrity and Its Implications for Navigating the Greenhush-Greenwash Spectrum
Published on May 9, 2024
Runtime: 1:59:24

This rich session will analyze why we have entered into a new era for brand integrity, what the recently-expanded notions of brand integrity mean for brands, and how to use that knowledge to be smarter about picking positions that avoid the dangerous... View More

Video
Scary Good Avatars: Customer Profiling Reimagined
Scary Good Avatars: Customer Profiling Reimagined
Published on May 9, 2024
Runtime: 51:13

This interactive workshop uses a fascinating combination of foundational market research, curiosity and creativity. Attendees will be led through research insights and reframing exercises to create more holistic avatar profiles. The focus will be on ... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on May 8, 2024
Runtime: 1:54:15

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Gain a wealth of valuable intelligence, accompanied by a great opportunity for f... View More

Video
The ‘Secret’ Power of Customization and Personalization of Messaging
The ‘Secret’ Power of Customization and Personalization of Messaging
Published on May 8, 2024
Runtime: 1:00:45

The range of possibilities around customization and personalization of messaging–in many kinds of consumer-facing communications, including on packaging–has increased substantially in recent years. Find out what that means for the future of produ... View More

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