Assets About Unpacking Consumer Trends
Found 6 assets. Page 1 of 1.
Tackling the Social Isolation Crisis through ‘Togetherland’ and the ‘Seen Transition’
This workshop is a continuation of John Havens’ main-stage talk from earlier in the day. Recognizing that social connection is what's needed to help address the world's loneliness and isolation epidemic, this session is designed to ‘train the tra... View More
Practical New Guides for Business Engagement on Social Justice and Climate Justice
Set against a backdrop of a consequential U.S. presidential election, the role of business in shaping the future is crucial. Companies, however, often wrestle with how to engage on social justice and climate justice issues–and even how to define wh... View More
A New Era for Brand Integrity and Its Implications for Navigating the Greenhush-Greenwash Spectrum
This rich session will analyze why we have entered into a new era for brand integrity, what the recently-expanded notions of brand integrity mean for brands, and how to use that knowledge to be smarter about picking positions that avoid the dangerous... View More
Scary Good Avatars: Customer Profiling Reimagined
This interactive workshop uses a fascinating combination of foundational market research, curiosity and creativity. Attendees will be led through research insights and reframing exercises to create more holistic avatar profiles. The focus will be on ... View More
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Gain a wealth of valuable intelligence, accompanied by a great opportunity for f... View More
The ‘Secret’ Power of Customization and Personalization of Messaging
The range of possibilities around customization and personalization of messaging–in many kinds of consumer-facing communications, including on packaging–has increased substantially in recent years. Find out what that means for the future of produ... View More
