Collaboration

Follow the growing amount of collaborative work — cross-functional, cross-sector, pre-competitive and more — bringing about massive, disruptive, needed shifts to business as usual.

Advertisement
World Bank Says Businesses Must Collaborate to Help Save Oceans

Businesses must work with government and the scientific community to help counter damage to the world’s oceans, according to a panel established by the World Bank to advise the Global Partnership for Oceans (GPO).The Blue Ribbon Panel consists of 21 global experts from 16 countries and includes high-level players ranging from CEOs of some of the largest seafood companies in the world — such as Thai Union Frozen Products, Bumble Bee Foods and High Liner Foods — to government officials and prominent marine conservationists. Without taking action to turn around the declining health of the ocean, the panel warns the consequences for economies, communities and ecosystems will be irreversible.

Sustainable Agriculture Practices Key to Fighting Chronic Hunger, Productivity Challenges

While obesity is a growing problem in some industrialized countries, a shocking number of people are starving on their feet. According to the UN Food and Agriculture Organisation (FAO), an estimated 842 million people are chronically hungry — that’s one out of every eight people on the planet — and two billion people lack sufficient nutrition for good health. To call attention to the problem, FAO has organised World Food Day every year since 1981. The theme for this year’s World Food Day, taking place today — October 16 — is “Sustainable Food Systems for Food Security.”

Sustainable Ecosystems: Chicago's Multi-Stakeholder Commitment Boosting Innovation and Entrepreneurship

A factor critical to the development of any mission-driven brand is the nature of the ecosystem to which it belongs. A community that holistically embraces the philosophies of sustainable development offers ideal grounds for development of the business ideologies, spirit and camaraderie vital for propagation of any sustainable brand.The metropolitan Chicago area, also known as Chicagoland, is proving to be one such community in the U.S. Driven towards creating a sustainable economy and region, these considerations are taking center stage in the region’s regulatory, business and community development policies and strategies.

Monsanto Launches Coalition to Reverse Decline of Honey Bee Populations

Monsanto on Friday announced that it has joined a multi-stakeholder coalition aimed at improving health in honey bee populations, which includes agriculture commodity groups, industry groups, government agencies, environmental NGOs and agriculture companies.The coalition will have four priority areas of focus:

10 Tips for Creating Successful NGO-Brand Partnerships

Choosing the right NGO partner can be a little like speed dating.When it comes to shifting your business to a brighter, better future, placard-waving eco-activists may not be the first to pop to mind as a suitable partner. But many non-governmental organizations (NGOs) are well-positioned to help leading brands develop innovative solutions that deliver a competitive edge. Of course, as with any business partnership or personal relationship, take time to assess your options before getting involved with an NGO. As they say, there are plenty of fish in the sea — you just need to catch the right one.

Advertisement
CVS and Humana Partner to Educate Customers About Health Coverage Options Under the ACA

CVS recently announced a partnership with health and well-being company Humana to help customers make sense of their healthcare coverage options under the Affordable Care Act (ACA).Starting this month, Humana representatives will be present at CVS’s Project Health events, where individuals can receive free health screenings to check blood pressure, body mass index, glucose, total cholesterol and even receive oral or dental care. During October and November, Humana representatives will be available to answer questions about health coverage under ACA at 80 Project Health weekly events in Florida, Georgia, Illinois, Michigan and Texas.

Levi's, Unilever, Patagonia Among Companies Calling for Carbon Pollution Standards for New Power Plants

Nearly two-dozen major U.S. companies and nearly 50 investors with more than $900 billion in collective assets announced their support last week for new carbon pollution standards proposed by the Environmental Protection Agency (EPA) for new power plants. The group, which includes Unilever, Levi Strauss & Co., Symantec, Patagonia, The North Face and the country’s largest public pension fund, CalPERS, urged President Obama to finalize the rule soon and proceed with plans to reduce carbon pollution from existing power plants. The standards are open to public comment.

Leaders Discuss Private Sector's Role in Mitigating Climate Change at REDD+ Talks: NYC

Last Thursday at the Bronx Zoo, the United Nations hosted an event to celebrate the five-year anniversary of the Reducing Emissions from Deforestation and Forest Degradation (REDD) program and its offshoot REDD+.

Mondelez International Launches Cocoa Life Sustainability Program in Indonesia

Mondelez International has announced an agreement with the Indonesian Coffee and Cocoa Research Institute (ICCRI) and suppliers Armajaro and Olam to promote sustainable Indonesian cocoa farming, improve cocoa bean quality and support the development of Indonesian cocoa communities.

Solazyme and Unilever Sign Supply Agreement for Tailored Algal Oil

Solazyme, maker of algae-based oils and bioproducts, today announced a commercial supply agreement with Unilever for the first partnered Solazyme Tailored™ Algal Oil, a culmination of five years of collaboration between the companies. The agreement covers the first of Solazyme and Unilever's jointly developed tailored oils with an initial supply of at least 10,000 metric tons (MT), which Unilever says it will use in its Dove and Brylcreem brand personal care products, according to the New York Times.

Advertisement
SNAP Answers: How Can Protecting Nature Help Ensure Food, Energy, Water Security for Nine Billion People?

The Nature Conservancy (TNC), the Wildlife Conservation Society (WCS), and the National Center for Ecological Analysis and Synthesis (NCEAS) today announced the launch of SNAP (Science for Nature and People), a collaboration aimed at solving the world’s most pressing conservation and human development challenges. The announcement was made at the annual meeting of the Clinton Global Initiative.SNAP is designed to find practical, knowledge-based ways in which the conservation of nature can help provide food, water, energy and security to Earth's fast-growing population. SNAP will tackle high-profile problems where the solution has a clear pathway to implementation.

Microsoft, Diageo Among Latest Companies Urging Policymakers to Address Climate Change

Business calls for strong climate change action are getting louder. A half-dozen more leading global companies including Microsoft, Owens Corning, Diageo, Thornton Tomasetti, and Acer America Corporation last week joined hundreds of other U.S. businesses in signing the Climate Declaration, which calls on federal policymakers to seize the economic opportunity of addressing climate change, according to CERES.

Peering Into the Future: The Sharing Economy Gets a New Megaphone Thanks to Peers

On July 15, the sharing economy shifted with the launch of Peers: The movement became more centralized and acquired a more powerful voice. An advocacy group that strives to involve sharing economy users in conversations between business and regulators, Peers is a collaboration between leaders in the industry such as Airbnb, Zipcar, Meetup and TaskRabbit with an internal team experienced in entrepreneurship and organizing for social causes.

USDA and Coca-Cola Partner to Replenish One Billion Liters of Water to Nature

The USDA and Coca-Cola Americas have announced a public-private partnership to restore and protect damaged watersheds on national lands. The goal is to return more than a billion liters of water to the National Forest System, which provides drinking water to more than 60 million Americans. USDA Secretary Tom Vilsack and CCA president Steve Cahillane made the announcement last week at Midewin Tallgrass Prairie in Illinois.

Unilever Recruiting Young Entrepreneurs to Help Tackle Some of the World's Most Pressing Issues

Today, Unilever announced an international awards program designed to inspire young people around the world to tackle environmental, social and health issues. Presented in partnership with the Cambridge Programme for Sustainability Leadership (CPSL), the Unilever Sustainable Living Young Entrepreneur Awards, a competition hosted on the Ashoka Changemakers platform, will offer the winner the HRH The Prince of Wales Young Sustainability Entrepreneur Prize.

Advertisement
Four World-Changing Examples of NGO-Brand Partnerships

Do you feel that once you’ve met one environmentalist, you’ve met them all … and that each of them comes with a banner in their backpack? If so, and if that’s stopping you from collaborating with them, you’re likely missing out on an opportunity that could help your company gain an important competitive edge. Partnering with environmental non-governmental organizations (ENGOs) can, at the very least, buffer your brand against the perception of “greenwashing” or potentially even spark the development of breakthrough products and systems that revolutionize your business or even your sector.

Opposites Attract: Five Branding Lessons PrintEco Learned from Our Partnership with Domtar

Domtar Corporation is one of the largest and most innovative paper companies in the world. Our company, PrintEco, is a two-year-old software startup with a mission to help save paper and ink and protect the environment. So when we announced our partnership with Domtar at SB ’13 in June, a lot of our friends were like, “Congratulations! Wait ... a paper company?” Admittedly, we’re a bit of an odd couple — but working with Domtar has taught us a lot about branding and about sustainable business in general.

New Era: Can Profit-Seeking Approaches Protect Natural Capital?

Mark Tercek of The Nature Conservancy (TNC) has written a new book with Jonathan Adams, Nature's Fortune: How Business & Society Thrive by Investing in Nature. A video interview of him at an Aspen Institute forum last month at Hunter College, “The Case for a Profit Motive in Conserving the Environment,” with New York Times science writer Andrew Revkin showed that his theme and approach have a lot going for them.

Consumer Collaboration Investment: The Communispace Client Index vs. the S&P 500

Introducing the Communispace Client Index — an index designed to track the stock market performance of our top 25 clients (i.e., those clients investing the most in consumer collaboration) against the S&P 500. Our nerd-o-licious intent was to see if our clients — companies who are engaged in an ongoing collaborative relationship with their consumers — are doing any better than the rest of the companies out there.The Index by no means shows causality between our work and the share performance of any given company. However, it does say some pretty interesting things:

Airbnb, Lyft Partner with New Sharing Economy Advocacy Group

Peer-to-peer businesses have a new voice as they go up against traditional industries and, in some cases, government regulations.Airbnb, Lyft, and TaskRabbit are among the companies that have partnered with Peers, a nonprofit that plans to organize sharing-economy users.The newly formed organization made its debut on Wednesday.Executive Director Natalie Foster said the goal of the organization is to promote and protect the businesses and groups that allow people to share goods and services. This means holding events to bring together advocates and users for "community-building" and providing a place for them to share stories and talk about related topics, which includes legislation or local regulations.

Advertisement

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2023 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.