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Engagement Imperative: Why Companies and Organizations Must Align With Their Community's Needs

Engagement Imperative:
Why Companies and Organizations Must Align With Their Community's Needs

Thursday, 7 October 2021
1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST
Sponsored By
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How can brands help to create meaningful societal change? Start by looking at your CSR strategy.

Now more than ever before, brands are moving beyond one-off CSR donations to creating long-term change through purpose-driven community engagement. Although this approach takes more strategic planning, it will ultimately pay off to your brand, community, and society at large. This webinar will showcase examples of how brands are building the missing layer of education to create lasting change in the communities they serve.

What you will learn

  • Case studies of purpose-driven community engagement
  • How companies can identify community needs and opportunities for engagement
  • How education plays a role in societal change

Can’t join in real time? Register anyway and we’ll send you the recording!


Erin McClintock
Vice President, Community Engagement Impact & Education

Erin leads EVERFI’s impact work in mental health, wellness, and social and emotional learning, and explores the intersections that exist between well-being, diversity, equity, and inclusion, interpersonal violence, digital wellness, and substance misuse.

Gina LaMotte
Founder, President & Chief Innovation Officer

Gina LaMotte is a social entrepreneur and systems-thinker who is most passionate about transforming our nation's K-12 schools into centers for climate resilience. Gina is the founder of EcoRise, a social enterprise whose mission is to mobilize a new generation of leaders to design healthy, just, and thriving communities for all. Launched in 2008, EcoRise is currently serving over 2,800 schools and 5,700 teachers, bringing the tenets of sustainability, social innovation, environmental justice, biomimicry, design thinking, and green building into our public schools.

Roman Smith
Director - Global Environmental Sustainability

Roman Smith is a Director-Environmental and Social Innovation at AT&T Inc. In this role, Roman helps move forward environmental corporate social responsibility efforts that target areas where the needs of AT&T intersect with the needs of communities and support the vision of AT&T to inspire human progress through the power of communication. Roman has over 12 years of experience in Corporate Social Responsibility roles at AT&T.

jeff Fromm
World Wildlife Fund (WWF)

As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation. He led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed his first book “Marketing to Millennials.” He has since co-authored three more: “Millennials with Kids,” “Marketing to Gen Z” and “The Purpose Advantage.” He also is a regular contributor to Forbes.

Katrina Jurgill Briddell
Manager of Sustainability and Social Impact

Katrina Briddell serves as Manager, Sustainability & Social Impact for The Hershey Company. She oversees Hershey’s global philanthropy and community investment programs, leads the company’s signature programs focused on youth well-being, and partners with Hershey’s brand teams to implement consumer-facing social impact initiatives. Prior to joining Hershey, Katrina served as a senior director at Arabella Advisors, a consultancy specializing in strategic philanthropy and impact investing. While there, she led the company’s fastest-growing practice, helping foundations, companies, and other funders launch innovative charitable projects and collaborate more effectively together to create change.