Employees are your organization’s most powerful allies in driving sustainability—but engaging them effectively can be a challenge. Join us to discover how Eastman’s global sustainability town hall series has become a dynamic blueprint for building sustainability fluency that truly sticks across diverse teams and business units.
In this session, you’ll gain insider insights on crafting compelling programs that engage employees at every level, leveraging cross-functional experts to align sustainability with core business goals, and using impactful storytelling to make sustainability relatable and memorable. We’ll reveal how governance frameworks, creative storytelling campaigns like the six-word sustainability story, and targeted learning experiences have kept sustainability front and center—and how you can replicate this success in your own organization.
Whether you’re just starting to embed sustainability education or ready to amplify your impact, this session will equip you with practical strategies to empower your employees as catalysts for lasting sustainable change and systems thinking.
What You Will Learn:
- Proven approaches to design and deliver engaging sustainability education that resonates across teams and functions.
- Tactics for mobilizing cross-functional experts and leadership to weave sustainability into business priorities.
- Creative storytelling techniques that make sustainability messages clear, memorable, and inspiring.
Can't attend in real time? Register anyway and we'll send you the recording!