SB'24 San Diego is open for registration. Register early and save!
Live from Austria, Lenzing Factory Tour

Live from Austria, Lenzing Factory Tour

Thursday, 18 February 2021
1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST
Sponsored By
Share this event:

No travel, no problem! Take a trip with us to Lenzing, Austria. Discover how Lenzing Fibers Inc. transforms trees into TENCEL™ Lyocell, TENCEL™ Modal and LENZING™ ECOVERO™ Viscose fibers during a virtual tour of the Austria headquarters + meet the team behind the scenes.

What you will learn:

  • How trees become fiber
  • Efficiency of wood use for textiles
  • How the textile industry can reduce its carbon footprint


Ebru Bayramoglu
Director of Global Textile Business Developments

Having Textile Bachelor Degree from Istanbul Technical University. Being in the industry for last 30 years. Joined Lenzing AG 4 years ago. Prior joining Lenzing AG, worked at Fast Retailing Inc, Gap Inc and IKEA. Had various positions in those companies on sourcing & buying & merchandising side of the textile value chain. By this way, I had a chance to work at Home Textile & Apparel part of the industry for many years. Currently based in Austria.

Tricia Carey
Director of Business Development, Americas

Tricia is a well-known advocate for innovation and sustainability in the textile and apparel industry. Twenty years ago, Tricia joined Courtalds Fibers NY to develop the marketing plan for a brand new fiber called TENCEL. When Lenzing Fibers acquired Tencel Inc. in 2004, Tricia became the USA Merchandising Manager for Womenswear, Menswear, and Intimates. Today, Tricia directs the Global Denim Segment, as well as the Americas Business Development teams, with a special interest in advancing more sustainable apparel development from fiber to consumer use.

Johannes Stefan
Commercial Director Europe & Americas, Turkey

Georg Spindler
Manager Specialty Applications

After his study in Innovation & Product Management, Georg joined an international packaging producer where he worked several years in diverse functions from product management to sales. He has been with Lenzing for over two years, where he is responsible for specialty applications like Sustainable Packaging and Automotive Interiors.

Eva McGeorge
Head of Marketing & Communication

Eva McGeorge has 15 years of experience in marketing with previous experience in luxury cosmetics and alcoholic beverages industry. She is the Head of Marketing & Communication for Lenzing out of Lenzing, Austria. She has worked and lived in Western and Eastern Europe, Brazil, Australia and Korea.

Caroline Ledl
Head of Product Management

Caroline is a Head of Product Management in the Global Textiles Business at Lenzing. Product Management is driving premium fiber development, building business models and developing innovations with the in-house research teams. Prior to joining Lenzing Caroline has gained experience in product development/management in the Pulp Industry and the Energy Business. She holds a Master’s Degree in Wood Technology and Management.

Andreas Dorner
Commercial Director Global Key Accounts