Tricia is a well-known advocate for innovation and sustainability in the textile and apparel industry. Twenty years ago, Tricia joined Courtalds Fibers NY to develop the marketing plan for a brand new fiber called TENCEL. When Lenzing Fibers acquired Tencel Inc. in 2004, Tricia became the USA Merchandising Manager for Womenswear, Menswear, and Intimates. Today, Tricia directs the Global Denim Segment, as well as the Americas Business Development teams, with a special interest in advancing more sustainable apparel development from fiber to consumer use.