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SB'19 Madrid

SB'19 Madrid
SB'19 Madrid
October 17-18, 2019
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Join the SB community in the capital city of Spain to discover how companies are elevating the business case for embedding environmental and social purpose into the core of a brand.

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Article
SB’19 Madrid Offers Tasting Menu of ‘Moonshot Thinking’ for the Future of Humankind

At SB’19 Madrid last week, a diverse array of innovators in various fields demonstrated the notion that asking the right questions and being willing to use imagination to find solutions to the climate crisis and other pressing global issues can tur... View More

Article
Beyond Global Thinking: NASA’s Jim Adams on Ensuring Humanity’s Future

Ahead of his upcoming keynote at SB’19 Madrid and 50 years after the Moon landing, we spoke with Jim Adams — recently retired Deputy Chief Technologist at NASA — about the moonshot thinking humanity now needs. ... View More

Article
Q&A: Extinction Rebellion’s Andrew Medhurst and the Role of Youth Activists in Shaking Us Awake

Ahead of his upcoming keynote at SB’19 Madrid, we spoke with Andrew Medhurst — a one-time investment banker and now full-time volunteer with Extinction Rebellion — about the moonshot thinking we need to get us out of our current predicament. ... View More

Article
Wanted: ‘Moonshot' Thinking for the Planet’s New Challenges

Coined after we first set foot on the Moon 50 years ago, 'Moonshot' thinking means applying disruptive, innovative thinking to difficult problems. Today, we have access to means and resources that were unimaginable 50 years ago. Let’s make the impo... View More