Adomas Pūras creates hierophanic marketing as Director and Co-Founder of Vilnius, Lithuania-based branding agency Black Florence.
Adomas Pūras is an experienced brand strategist who developed the GRAMMA strategy for sustainability-focused brands and coined the idea of 'hierophanic marketing,' earning international recognition from branding and sustainability thought leaders. In his roles as a strategist and industry commentator, he believes that brands have both the power and responsibility to transcend greenwashing and play a crucial role in inspiring meaningful behavior change at scale. Through his published articles and strategic work with clients, he demonstrates how this can be achieved.
Adomas is a managing partner and co-founder of Black Florence, a Vilnius-based branding agency established in 2013. Holding a PhD in social sciences, he is passionate about helping brands connect with the social, cultural, historical, and psychological meanings that make us truly human. He believes that these deep connections form the foundation for developing effective brand identities and fostering authentic workplace cultures.
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