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Albert Cohen

Albert Cohen is tagged in 2 stories.
First FTC “Green Guides” Settlement Reinforces Need for Transparency, Truth in Marketing
First FTC “Green Guides” Settlement Reinforces Need for Transparency, Truth in Marketing

Marketing and Comms / On Wednesday, the Federal Trade Commission (FTC) approved a final order settling charges that The Sherwin-Williams Co. and PPG Architectural Finishes, LLC made false and unsubstantiated claims that some of their paints contained zero volatile organic compounds (“VOCs”) after tinting. - 11 years ago

Marketing “Sustainability”: Don't Forget the Green Guides
Marketing “Sustainability”: Don't Forget the Green Guides

Marketing and Comms / In October 2012, the Federal Trade Commission (FTC) issued its revised “Green Guides,” which are designed to help marketers ensure that the claims they make about environmental attributes of their products are truthful. - 11 years ago