Amanda Archila serves as Executive Director of Fairtrade America, where she leads the organization in increasing market access for Fairtrade farmers and workers by cultivating impact-driven relationships with businesses and expanding consumer demand for Fairtrade goods. Archila’s roots in the fair trade movement began as a student activist and through the launch of a domestic fair trade certification in India with cotton farmers. Since then, Archila has gained more than 15 years of experience working in a range of industries, from natural foods with Divine Chocolate to e-commerce retail in a variety of senior leadership vendor management roles at Amazon.
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