Ben Hayman
Chief Client Officer
Given
Ben Hayman is tagged in 2 stories.
When Purpose Becomes Personal: The Role of the Individual in Organisational Purpose
Organizational Change / There are many challenges to implementing corporate purpose effectively. One of the biggest is to sufficiently embed it, so it is owned by everyone. This is more challenging than embedding other corporate ideas, because purpose is personal. - 1 year ago
The 5 Purpose Trends Set to Lead the Way in 2020
The Next Economy / Ben Hayman — Managing Partner at Given London — predicts the biggest brand purpose trends in the year ahead. For brands getting it right in 2020, purpose will be viewed as a comprehensive and systemic approach to change, rather than simply a marketing platform. - 3 years ago