Join us at Our Global Flagship Event in Long Beach, California. June 1–4, 2020.

Ben Maxwell

Ben Maxwell is tagged in 1 stories.
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications

Marketing and Comms / "How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.' - 6 years ago

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2020 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.