Carla Tavares
Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing
Collaboration / At SB’16 Cape Town in May, Tetra Pak, South African Airways (SAA) and the Forest Stewardship Council (FSC) came together to share their views on the importance of building market demand from environmentally conscious consumers to move sustainable commodities further into the mainstream. - 4 years ago
FSC Certification Creates Competitive Advantages, Raises Standards in Forest Management
Supply Chain / Businesses face myriad ongoing challenges: Apart from the day-to-day fluctuations in market dynamics, entrepreneurs must deal with economies of scale, inter- and intra-market competition and regulatory compliance. Yet some voluntary compliance can unleash a competitive advantage expedites addressing the other challenges. Forest Stewardship Council (FSC) certification is precisely one such step: Especially in a time when consumer interest in sustainable materials continues to grow, FSC-certified wood and paper make sense economically, socially and environmentally. - 4 years ago
New Study Finds FSC Certification Profitable for Businesses
Marketing and Comms / The environmental and social benefits of Forest Stewardship Council (FSC) certification are proven, as the organisation works to ensure sustainable use of forest products. But a recent WWF study has found that there is also a concrete economic benefit. The bottom line? On average, forestry companies can earn an extra US$1.80 for every cubic metre of FSC-certified timber. - 4 years ago