David Ian

Canadians Rethinking Brand Choices Following Bangladesh Factory Collapse

Supply Chain / Following the Rana Plaza collapse in Dhaka, Bangladesh in April that claimed the lives of 1,127 workers, DIG360 Consulting Ltd. commissioned a survey, powered by Asking Canadians, to ask Canadians about their awareness of the incident, their perceptions around Canadian retailers sourcing overseas and, specifically, their attitudes about Canadian fashion brand Joe Fresh. - 11 years ago