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David Willans

David Willans is tagged in 2 stories.
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability

Marketing and Comms / On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadership can teach us a lot about where we've gone wrong marketing sustainability. - 9 years ago

Communicating Sustainability: It’s Time To Get Emotional
Communicating Sustainability: It’s Time To Get Emotional

Marketing and Comms / Starting this month, Sustainable Brands will bring you a treasure trove of insight, examples and opinions on communicating sustainability, all to help you persuade, motivate, nudge and inspire people and brands to do things differently. That’s a very important goal; once impetus is established people can achieve great things. - 11 years ago