Diane MacEachern

Founder & CEO
Big Green Purse

Diane MacEachern is a founding member of Green Moms Carnival, a blogging network of mostly moms who reach millions of consumers with their green lifestyle tips, product reviews and shopping suggestions; and founder & CEO of Big Green Purse .

Diane MacEachern is a founding member of Green Moms Carnival, a blogging network of mostly moms who reach millions of consumers with their green lifestyle tips, product reviews and shopping suggestions. MacEachern is also the founder & CEO of Big Green Purse and publisher of the award-winning www.biggreenpurse.com; and she is the best-selling author of *Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World and Save Our Planet.

MacEachern is a regular commentator on Martha Stewart's "Whole Living" radio program; her advice is frequently sought by such publications as Family Circle, Good Housekeeping, Ladies' Home Journal, Body & Soul, Reader's Digest, BizyMoms.com and other media outlets focused on educating and empowering women, especially mothers. Her audiences have included the American Bankers Association, Pacific Life Insurance Company, Toyota's In the Interest of Women Conference, California Professional Business Women, Texas Conference for Women, the U.S. Environmental Protection Agency, HP, the Discovery Channel, the Association for Workplace Excellence, and the sultanate of Oman.

Diane MacEachern is tagged in 4 stories.
Q&A: How to Know When Products Are Truly MADE SAFE®
Q&A: How to Know When Products Are Truly MADE SAFE®

Chemistry, Materials & Packaging / The MADE SAFE® certification is on the verge of certifying its 1,000th product. Three years ago, this program didn’t even exist. - 3 months ago

To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate

Marketing and Comms / Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting against the polluting impacts of standard manufacturing practices and products. But doing so ignored what potential customers still wanted, whether a product was sustainable or not: delicious taste, high performance, reliable quality and comfort, and overall satisfaction. Consider the ominous ads for the first Prius, which started running in 2001. The only virtue they extolled was fuel efficiency, and portrayed oil drills as monsters. - 6 months ago

Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?

Product, Service & Design Innovation / The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? And what does it do to promote sustainability? - 8 months ago

How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle

Behavior Change / Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the credit (or blame) goes to entrepreneurs such as Beyond Meat’s Ethan Brown, who argues convincingly that “protein aisle” is not only the more accurate way to describe the offerings there, but also the best location for his own Beyond Burger, a “muscle” made from peas that is so succulent and juicy you’d swear it came from a cow. - 8 months ago

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