Elizabeth Katsaduoros

With over a decade of experience in consulting, Elizabeth Katsadouros helps organizations navigate complex market shifts by grounding strategy in deep consumer understanding. Her work spans consumer and market insights, applied foresight, brand strategy, and—over the past four years—sustainable transformation as a driver of longterm brand and business growth. At Kantar, a global data, insights, and consulting company, Elizabeth is North America Commercial Partner within the Sustainable Transformation Center of Excellence. She partners with clients to embed sustainability into brand strategy, innovation, and gotomarket decisionmaking—ensuring sustainability initiatives are rooted in consumer relevance, brand credibility, and commercial impact. Elizabeth brings a distinctive combination of experience across CMI, cultural insights, trends and foresight, and brand strategy, which informs her sustainability work today. She is particularly focused on helping organizations prioritize the sustainability issues that matter most to consumers, navigate the “say–do gap,” and align brand ambition with operational reality in ways that strengthen trust and drive adoption. Her experience spans industries including food and beverage, retail, automotive, technology, and media, supporting clients across North America through researchled strategy development, executive workshops, and activation roadmaps. In addition to client work, Elizabeth contributes to Kantar’s thought leadership on sustainable transformation and communications and is passionate about advancing strategies that deliver both business growth and positive societal impact. Elizabeth holds a B.S. and an M.B.A. and is based in Kentucky, where she is also engaged in local community outreach initiatives.