Moderated by Suzanne Shelton, the session features Pam Alabaster and Elizabeth Katsadouros, who will unpack two pivotal studies on the structural barriers to progress. We will explore the SB Future of Sustainability Leadership study, which defines the evolving competencies required to lead in a high-stakes regulatory environment. Complementing this, Kantar’s latest research reveals that strategy failures are rarely caused by weak targets; instead, they are the result of "silo-strangulation"—where sustainability is isolated from core brand and operational decision-making. Attendees will walk away with a data-backed blueprint for breaking down these barriers and embedding sustainability as a driver of cross-functional brand value.