Freya Williams

Chief Strategy Officer, North America
Green Giants Etc.

Freya Williams is the CEO of Futerra North America and author of Green Giants: How Smart Companies Turn Sustainability into Billion Dollar Businesses.

Freya Williams is Chief Strategy Officer, North America at Revolt, the global purpose, reputation and creative consultancy. She's a sustainability, brand purpose, corporate responsibility and marketing leader with 20+ years experience harnessing the power of business and brands to transform the world for the better. Freya is the author of Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses. She's helped clients including Google, The United Nations, Target, PVH Corporation, Colgate Palmolive and Meta brand their sustainability and impact initiatives and embed sustainability and impact into their brands. Prior to Revolt, Freya was CEO, N America Futerra and led sustainability practices at Edelman and Ogilvy. She is advisor to several "Green Unicorn" start-ups includes C16 Biosciences and Girls Club Collective.

Freya Williams is tagged in 6 assets.
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Closing remarks

A wrap of our week together at SB'25 San Diego.... View More

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Green Giants at 10 years

A decade ago at the Sustainable Brands conference, Freya Williams launched *Green Giants*, the landmark book that examined companies merging social responsibility with profitability. These pioneers collectively represented more than sixty billion dol... View More

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Welcome to day 4 of SB'25 San Diego

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Igniting impact: How Honda is redefining internal engagement around safety and sustainability

To realize its bold dreams of zero impact on the environment and zero traffic fatalities by 2050, Honda North America is reimagining how it activates its greatest engine for change: its people. Learn how Honda launched a dynamic new internal engageme... View More

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Infrastructure and Innovations for a Hydrogen Economy, Supplier Sustainability, and Vehicular Safety (Sponsored)

Breakthrough innovations demand more than just clever thinking or new technologies; they require a complete reimagining of entire systems. Honda, in its pursuit of zero traffic fatalities involving its vehicles and zero environmental impact by 2050, ... View More

Article
Welcome to the New Green Giants

At Sustainable Brands ’16 San Diego, I’m announcing an additional eight Green Giants. Find out who the new billion-dollar sustainable business leaders are here. What’s the business case for sustainability? A BILLION DOLLARS. ... View More

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June 8-10, 2026
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February 18-19, 2026
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