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Jacob Sterling

Jacob Sterling is tagged in 1 stories.
Communicating Sustainability at Maersk Line: Striking a Balance Between Silence and Greenwashing
Communicating Sustainability at Maersk Line: Striking a Balance Between Silence and Greenwashing

Marketing and Comms / Maersk Line has traditionally not been known for its sustainability efforts. Why? Well, because the company used to have a habit of hardly communicating anything externally. Previously, there had been little perceived need for communicating — and this combined with a strong value around humbleness kept the company quiet. - 11 years ago