Jak Spencer is a research fellow at the Royal College of Art, specializing in research into people-centered design.
Jak Spencer
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Article
Exploring Laundry Habits in Brazil, India and the UK: How Cultural Insights Can Guide Consumer Product Use
As businesses and brands reach out to influence consumers’ interactions with products at home, they’re missing a trick by not learning from different cultural contexts. This article shares the findings from pioneering user-centred research into l... View More
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