Janine Benyus is a renowned biologist, innovation consultant and author, who named and popularized the biomimicry movement.
Janine is the author of six books, including the seminal Biomimicry: Innovation Inspired by Nature, in which she names the then-emerging discipline that emulates nature's designs and processes (e.g., solar cells that mimic leaves) to create a healthier, more sustainable planet. Since the book’s 1997 release, Janine has evolved the practice of biomimicry, consulting with businesses and conducting seminars about what we can learn from the genius that surrounds us. Her favorite role is Biologist-at-the-Design-Table, introducing innovators to 3.8 billion years of brilliant, time-tested solutions.
In 1998, Janine co-founded the world’s first bio-inspired consultancy, bringing nature’s sustainable designs to 250+ clients including Boeing, Colgate-Palmolive, Nike, General Electric, Herman Miller, HOK architects, IDEO, Interface, Natura, Procter and Gamble, Levi’s, Kohler and General Mills. As a result of working with Janine’s team, the world’s largest commercial carpet manufacturer (Interface, Inc.) introduced a carpet line inspired by random pattern formation in nature. In record time, Entropy™/I2 rose to become Interface’s top-selling product, and now represents 40% of its carpet tile sales.
In 2006, Janine co-founded The Biomimicry Institute to embed biomimicry in formal education and informal spaces such as museums and nature centers. Over 100 universities are now part of the Biomimicry Educator’s Network, introducing biology’s lessons to students who will one day design, engineer and manage our world. In 2008, the Institute launched AskNature.org, an award-winning bio-inspiration site for inventors. In 2010, Janine and her team combined the for-profit and non-profit arms into a single B Corp called Biomimicry 3.8.