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Jared Melnyk

Jared Melnyk is tagged in 1 stories.
Opposites Attract: Five Branding Lessons PrintEco Learned from Our Partnership with Domtar
Opposites Attract: Five Branding Lessons PrintEco Learned from Our Partnership with Domtar

Collaboration / Domtar Corporation is one of the largest and most innovative paper companies in the world. Our company, PrintEco, is a two-year-old software startup with a mission to help save paper and ink and protect the environment. So when we announced our partnership with Domtar at SB ’13 in June, a lot of our friends were like, “Congratulations! Wait ... a paper company?” Admittedly, we’re a bit of an odd couple — but working with Domtar has taught us a lot about branding and about sustainable business in general. - 7 years ago

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