Jay Curley

Chief Marketing Officer
Ben & Jerry's

Jay Curley is Chief Marketing Officer at Ben & Jerry’s, where he leads global marketing, product innovation, communications, and digital transformation for one of the world’s most values-driven consumer brands. With more than 17 years at the company, Jay has helped guide Ben & Jerry’s through periods of growth, impact, and cultural change. Ben & Jerry’s work blends creativity and authenticity to drive excitement for their euphoric flavors and grow social movements aligned with their progressive values. He is particularly focused on how brands can use their voice to build trust, show up authentically in moments that matter, and support movements that drive positive change in the world. Jay is known for his collaborative leadership style and for pushing teams to deliver work that is both commercially successful and values-led. He speaks frequently on brand activism, leadership, and the evolving role of marketing in a polarized and fast-moving world.

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Video
Being Brand Brave in a World of Bots, Trolls and Deep Fakes

There is no denying the growing onslaught of mis- and disinformation – and for purpose-driven organizations the stakes are especially high. Accusations of greenwashing, viral supply-chain exposés, coordinated trolling of social justice campaigns, ... View More

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