There is no denying the growing onslaught of mis- and disinformation – and for purpose-driven organizations the stakes are especially high. Accusations of greenwashing, viral supply-chain exposés, coordinated trolling of social justice campaigns, and weaponized visuals can quickly move from fringe forums into mainstream social media and news outlets. At a time when standing up for social and environmental issues can be both celebrated and attacked, leaders must know when to stand up further, when to stay the course, and when to step back from gamesmanship and noise.
Drawing on case-driven examples, a live panel of experts from the frontlines will explore how to protect an organization’s reputation while staying true to its mission. Attendees will hear from communicators who have faced coordinated attacks, misinformation campaigns, and contested campaigns around climate, labor, biodiversity and equity.