Jessica Rush

Study: "Meaningful Brands" Outperform Stock Market by 120%

Marketing and Comms / During last week’s SB’13 conference in San Diego, Havas Media unveiled new research that could provide further insight into the minds of consumers. Results released this week from Havas’ latest Meaningful Brands study statistically demonstrate that “meaningful brands” outperform the stock market by 120%. The Meaningful Brands Index (MBI) — Havas’ new metric of brand strength — is considered the first of its kind to connect human well-being with brands at a business level. It demonstrates the relationship correlation between people and brands, and how this can affect the volume of measuring, communicating and delivering increased well-being — on a personal and community level. - 10 years ago