Redefine "just business" at the SB'20 Just Brands virtual conference on August 18-19.

Jessica Verhagen

Jessica Verhagen is tagged in 1 stories.
Embracing Blockchain to Empower Consumers to Address Their Climate Impacts
Embracing Blockchain to Empower Consumers to Address Their Climate Impacts

Behavior Change / Imagine buying a pair of shoes and being able to address the carbon emissions from those shoes’ production and transportation right when you buy them. To date, this hasn’t been possible: We didn’t have blockchain to immutably and transparently track the carbon; point-of-sale integrations were cumbersome, and the carbon market has only worked in tonnes while a pair of shoes is around 12kg of carbon. - 2 years ago

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