John Kazer
How Much Water to Make a Cup of Tea? The Importance of Product Water Footprinting for Businesses
New Metrics / Like most British people, I enjoy a nice cup of tea. And like most practitioners of life cycle assessment (a far smaller group), I’m very interested in understanding the full impact of the products I consume.So how much water goes into a cup of tea? Somewhere around 30 litres of water is required for tea itself, 10 litres for a small dash of milk and a further 6 litres for each teaspoon of sugar. This means that a simple cup of tea with milk and two sugars could actually require 52 litres of water – enough to fill my kettle more than 30 times. - 7 years ago
Private and Public Sectors Are Fueling Use of Ecolabels, But Are Consumers Catching On?
Marketing and Comms / How can you persuade people to make responsible purchasing decisions? It isn’t an easy question. Vast global industries have been built up around understanding and influencing the tangled web of decisions and motivations that take place when buying products or services.Price and quality are common factors. But as awareness increases around the environmental challenges currently facing the world then sustainability is becoming an ever-greater motivator. - 7 years ago