John Marshall
Ad Industry's Top Creatives Have United to Fight Climate Change
Marketing and Comms / In the true spirit of coopetition, 17 of New York’s top marketing, advertising and communications agencies have partnered with leading climate scientists and non-profits to harness consumer insights and creativity to motivate urgent and collective action to address climate change, starting with Gen Z — an estimated 17 million soon-to-be-voters citing a deep passion for climate change and other societal issues. - 4 years ago
The Science of Transformational Leadership, Part 4: Keep Listening
Leadership / Some leaders make change look easy. While most people strive to drive change through persuasion, they stoke our imaginations and inspire us to embrace daring new visions of what could be. How do they do it? A breakthrough from the behavioral sciences called the Voice Code has answered this question, offering us profound new insights into the invisible levers of influence. These insights have now been made actionable through the LUCK cycle, the following four-step engagement sequence: - 6 years ago
The Science of Transformational Leadership, Part 3: Call to Imagine
Leadership / Some leaders make change look easy. While most people strive to drive change through persuasion, they stoke our imaginations and inspire us to embrace daring new visions of what could be. How do they do it? Believe it or not, a breakthrough from the behavioral sciences called the Voice Code has finally answered this question, offering us profound new insights into the invisible levers of influence. These insights have now been made actionable through the LUCK cycle, the following four-step engagement sequence: - 6 years ago
The Science of Transformational Leadership, Part 2: Understand the Resistance
Leadership / Some leaders make change look easy. While most people strive to drive change through persuasion, they stoke our imaginations and inspire us to embrace daring new visions of what could be. How do they do it? Believe it or not, a breakthrough from the behavioral sciences called the Voice Code has finally answered this question, offering us profound new insights into the invisible levers of influence. These insights have now been made actionable through the LUCK cycle, the following four-step engagement sequence: - 6 years ago
Embracing the Purpose Paradox: The Key to Transcendental Leadership
Leadership / In the summer of 2012, I came upon a discovery so mind-blowing that it has taken me nearly four years to get my feet back on solid ground. After two decades of research to find the connection between human nature and Mother Nature, a simple E=mc2-type equation emerged. I call this the Voice Code. Believe it or not, this discovery has revealed the natural laws that govern all human thinking. In doing so, it has allowed us to now clearly map the timeless principles and practices that all visionary minds master to become a force of nature in the pursuit of their life’s purpose. - 6 years ago
6 Secrets of Staggering Genius
Leadership / In the summer of 2012, after two decades of research to find the missing link between human nature and Mother Nature, the “Voice Code” emerged. This disruptive equation reconciles more than a century of social research and shows the scientific basis for the seemingly supernatural powers of game changers such as Steve Jobs, Albert Einstein, Martin Luther King, Jr., Mother Theresa, Gandhi, Oprah Winfrey and countless lesser-known outliers of human thriving. - 7 years ago
The Secret of Game-Changing Leadership? Collaborative Reality Creation
Leadership / Why do some entrepreneurs manage to defy social gravity and thrive, while most go down in flames? How is it possible to attract a truly passionate following through social media? Why is the marketing mindset that worked in years past falling flat today? What’s the best way to find security in a flat, upside-down, digitally connected world where cultural and economic boundaries are collapsing like cut-rate lawn chairs?These questions are impossible to answer in any satisfying way without first challenging many conventional beliefs about the nature of human communication. - 9 years ago