Jonathon Hensley is tagged in 1 stories.
Marketing and Comms /
With User Experience (UX), the primary objective is to remove barriers between the user and the outcome we want to create. We start by putting ourselves in the shoes of users and trying as best we can to get inside their heads so that we can approach the experience from their perspective. What kind of experience would they naturally gravitate toward? What might baffle them? What could thrill them? All of this becomes especially important when clients are trying to communicate something particularly detailed, nuanced or complex. In our experience, having a handful of solid principles to guide you can be particularly helpful.
- 8 years ago